Roles of social media in society
In most parts of the world, people have been connected in business, learning and sharing cultural ideas using modern ways through Facebook, Twitter, what`s up and Skype. People interact, and they share information through social media no matter how far from each other. The press has encouraged knowing other people, their country and coming together with a solution in business to build each other. Therefore, social media is generally meant exchange of information and communication with people in different places. This paper discusses the role of social media in society.
Social media has helped in business using advertising products through television, facebook or radio. This enables to communicate with potential customer and consumers of goods being advertised easier. It helps to brand the product and spreading the message easier in conversational, for example, coca-cola product covered in the world through the advert. This has helped the coca-cola company to spread their products leads to the expansion of companies in the globe. Therefore, through these companies, job opportunities have created, and good infrastructure is the outcome. Right roads that also helps in advert through roadshow and transportation of products to customers more comfortable.
Social media has promoted digital marketing in most parts of the world. They include emailing market, viral marketing, influencer marketing, and content marketing. Email marketing is a way of connecting with a customer by sending commercial messages to your products. Examples of emails used in marketing are, email newsletter, used to send promotional messages, relevant account information, and products updates—transactional email, used in sending receipt, invoice billing statement, and order confirmation. Viral marketing is used in advertising business strategies in an existing social network to promote a product. For example, the consumer spread information to other people the same way virus spread. Lastly, influencer marketing involves endorsement and placement of products from influencers or organization who have purported level of knowledge in the field to influence consumers.
The government used Social media to enhance transparency in the county during the election of the leader and in the parliament when debating on issues affecting the country. Through accessing networks like facebook, and twitter, citizen, get a direct connection to their leaders. This may create a dialogue with both citizens and their leaders. The government used social media in creating awareness about the pandemic, which has affected most parts of the world. They also used media to update citizen about areas which have been affected by the virus and the number of people affected in the world. They use social media updating the future natural disaster like drought, Tsunami in the country. On the other hand, the government has used social media to express their ideas on how to make the country to develop.
The social media has also improved learning in the most institution; student can get more useful information connected with others in different places hence learning convenient. This may also enhance their learning method by socializing with others and sharing vital information. It is also used in school and university through which teachers and students are connected to each other easier during learning. For example professors are expanding their twitter usage to host live lectures. Professors may also use social media by creating groups and accounts where information can be access by students. This can help student to share information with his /her lecture easier. In the You-tube media a student can Google and stream go through the topic he/she want.
Globalization has improve in the world through social media which has expand the international cultures, economic, and political activities. Intercultural adaptation through social media provides a context were people across the world can communicate, share massages, and interacts with others regardless the distance separating them. People around the world can share their individual traditions, norms and believes that makes them unique, media link them regardless to different geographical background.
Social media has enable to improve the economy by creating new jobs, democratizing information and pushing brands within the border. Politically, social media especially face book have transform how people get political news. This way of getting information on politics happens in the US.
Social media has influence documentary makers which has encourage to learn cultures, Geographical information and historic across the world. Historic documentary presents information about events, person and idea from the past. This type of documentary are specific, factual and concern public matters. Geographical documentary shows the physical feature and human activities on the earth surface. For example formation of volcanic mountain through eruption can endangers human life through emission of poisonous gas in the atmosphere. Social media through documentary has create awareness about dangerous places in the world they include, sinbung volcano, Mount Washing-tone, the Danakil desert and death-valley.
In conclusion, people have been connected in the world through modern ways which helps them to share information easier. The information is shared through face book, twitter, television and Skype. Therefore, this mean of communicating with other people and sharing information is called social media. The social media has help in business departments through advertising products in television, face book, and what`s up. This enables to communicate with potential customer easier. It has also promotes the digital marketing in the world, they include emailing, influencer, content and viral marketing. This media has been used by government for several years most country to their transparency with citizens. For example during elections they can use media to show the leader who was elected by citizens. On the other hand government used media to update citizen about the corona virus infection .Social media has improve learning in most institutions across the world whereby a student may have useful information and share with others in different places. This can improve the learning methods by socializing with others in different places. Globalization has improve through social media which expand intercultural, economic and political activities in different countries. Furthermore, it has influence the documentary makers encourage to lean culture, geographical information and historical across the world.