Samsung and Apple Industries in communications and smartphones
The smartphone industry continues to enjoy a massive consumer base with two large companies in the Samsung and Apple Industries. The two make new gadgets subject to various marketing plots and technological advancements in a bid to grasp the ever-growing consumer populous who exhibit changes in behaviour. The two create an avenue for assessment subject to their various engagements in the mobile phone industry that sets them apart.
Pricing is an essential tool for marketing that sets players in high or low regards subject to market patterns as it illuminates a connection or disconnection with buyers. The 5c, with its lower price, was the right decision for Apple as most of the gadgets belonging to the company, exhibit high pricing as compared to competitors such as Samsung. Consumers exhibit rational behaviour; hence, they would settle for tools of proper pricing subject to their budget. The drive depicts a consideration for the consumer.
Apple is a company known for revolutionising the tech industry with innovations regarding products such as the iPod. The death of co-founder Steve Jobs stalled the process. However; Apple can continue to create new gadgets to the world as technological advancements continue to set the pace with unique ideas that are yet to be tested. The smartphone sector has space for inventions.
Samsung is a worthy competitor to Apple as it has the highest number of distribution across the globe. The significant contribution to grasping a large market share is the strategic deployment of market research regarding consumer behaviour that sets it apart from the competition. The strategy sets it apart from the rest as it gauges emerging patterns in sectors such as fashion and sports, whereby it transforms the production of the Samsung products to resonate with society.
Apple Pay and Apple watch are innovative equipment belonging to the Apple firm. The two have a bright future as they capture technological transformations that consumers would probably go for in the industry. The long run; however, exhibits a challenge as new gadgets and innovations creek in which would require the transformation of the two to compete with the upcoming products competitively.
Samsung and Apple dominate the tech industry regarding communications and smartphones. The two establishments exhibit fundamental factors in marketing, such as research and pricing. The consumer is the central player in any business operation. Technological advancements offer the chance to higher developments.