Section one: Research Strategies
- Problem Statement
This is the area of concern of research whereby is the organizing principle that guides your paper analysis. It shows the core subject matter of the research and ways in which we shall arrive at the topics to discuss and discover new knowledge and understanding. The importance of a research problem is that it provides an establishment of the importance of the topic, creates interest in the reader, and creates focus on the reader’s attention on ways in which this study will add to the literature. The problem statement should be specific and clear. It should still the researcher’s potential problems and should not offer a solution. Problem statement evolves into a research question by developing a solution which the researcher thinks it will solve the problem which has been created. Sometimes you investigate that solution to solve the problem you mentioned. The research question should be specific and clear, should state investigation focus in research, and should not be answered with a response of no or yes.
- Research Objectives
They are objectives that describe our expectations at the end of a project. Research objectives are mostly directed to clients as to a researcher. They can be linked with a hypothesis in case a study doesn’t have a hypothesis. It is connected to the research problem since it can be used to guide research activities. If you write your research objectives it will help in defining your study focus, have a clear identification of variables to be measured, have an indication of all steps to be followed, ensure it establishes your study limits and ensure there is no collection of unnecessary data.
- Literature Review
This is a summary of all previous research on a certain topic. It surveys books, scholarly articles, and all other sources which are important to a certain research area. The review should summarize, describe, enumerate, evaluate, and clarify the previous research. It should help you determine the nature of your research by giving the theoretical base of the research. A literature review assures the reader that his or her work has been conceived well by acknowledging the previous researcher’s work. The literature review’s purpose is to gain an understanding of already existing research and debates that are relevant to a specific area of study.
- Ethics in Research
Ethics is society’s sense of what is right or wrong in our daily lives. It establishes principles, rules, and values to base our conduct. Research ethics has a certain number of importance, which is: promotes research aims by expanding knowledge, ensure support of all values that are required for collaborative work like fairness.
Section two: Research Methods
- Sampling Design
The sample design is a road map that is the basis for selecting a certain survey sample. A sample is drawn from a sampling frame that acts as a representation of the interests of a population. Sampling methods can either be probability or non-probability. Strategies for choosing a sampling design: list all the research goals, have an identification of sampling methods that will help to achieve those goals, test each method’s ability to achieve the goals, and lastly choose the method that suitable for achieving those goals.
- Research Design
Research design is your plan on how to answer the research questions. A good research design will ensure that you collect data that will help you in answering research questions effectively. There are various methods used to collect and analyze the data, which are; observation, interviews, experiments, surveys, focus groups, mixed methods, and secondary data analysis. Every research goal has a different research method that is suitable for it.
- Data Analysis
Data analysis is the process of transforming, cleaning, and modeling collected data to be able to discover information that is useful in decision making in business. Data analysis methods are divided into qualitative and quantitative analysis. Qualitative analysis answers the questions of ‘what’, ‘why’ or ‘how’. Quantitative analysis data is measured in terms of numbers. We still have text analysis which is analyzing texts, a statistical analysis that involves the collection of data, interpretation, and data validation.
- Limitations
Study limitations are those characteristics of your design that will affect the application and interpretation of your study results. Limitations can affect how your professor will grade your work therefore it’s important to acknowledge limitations in your study. Failure to evaluate limitations impact results to diminish your research validity.
Section three: Business Strategies
- Conclusion
The conclusion helps the reader have an understanding of the importance of your research after going through it. It is a synthesis of the main points in your research. The conclusion should have a representation of the last word on all issues that you raised in your paper. It should still have a demonstration of the importance of all your ideas. Lastly, the conclusion should have the introduction of expanded ways of the research problem in thinking.
- Recommendations
Recommendations are the main measures of whether a certain product, service or business has achieved its success. It determines whether a customer will purchase a certain product or service. Recommendations can be developed by creating, establishing, funding, facilitating, and coordinating. They should ensure the format used is measurable, attainable, specific, realistic, and timely.
Section four: Presentation
- Executive Summary
The executive summary mostly provides an overview of the key points in a research report. The main reason for writing it is to ensure information is shared among all individuals even those who don’t have time to read the whole report. To present this data effectively, first, prepare by reviewing the entire report and identifying the main points, purpose, and main recommendations. Secondly, have a brief introduction that will state the main points in the report. Then discuss those main points and proofread the entire report.
- Presentation
Presentation is presenting someone’s point of view on a certain subject matter either formally, orally but with preparation. It may be for informing, arguing out your case, or persuading. Elements of an effective presentation are; firstly, confidence whereby for you to stand in front of people and speak with force you have to prepare yourself psychologically before undertaking the occasion. Secondly, sincerity which is for you to succeed in your presentation you have to believe in what you say and consider your audience’s interests. Thirdly, master the subject matter by gathering more information than what might be required for your speech. Lastly, have a friendly feeling with your audience. Visualization tools for effective presentation of data are chart, diagram infographic, and map. Infographic is a collection of charts imagery and minimal text that will ensure an easy understanding of the topic. Charts are just a graphical representation of your information or data like bar charts, line charts, and area charts. The diagram is a visual representation of researched date like tree diagrams, flowcharts, and SWOT analysis. Maps are a visual representation of a specific area of certain land.