Securing Cloud Reputation
When websites receive multiple visitors, the underlying infrastructure might not meet their demands. However, delays have a negative impact on a website because it can you customers, leading to loss of revenue. Delays can also undermine your reputation. It is vital to take a smart approach in maintaining a high traffic website because it will help in achieving peak performance from the site. Organizations can consider various factors to improve user experience in their websites without compromising their reputation.
First, it is essential to understand your visitors’ expectations. Almost every individual visiting the internet is always in a hurry. Therefore, visitors to any site expect the content they want to appear in high speeds. When these expectations are not met, there will be significant drop in revenue and lost trust. Most internet users leave websites that take more than two seconds to show content. Additionally, slow speeds results in reduced engagement; therefore, many people will not make purchases or click on ads. Understanding customer expectations will help in improving the site so that visitors can have the ultimate experience.
Securing website reputation can also be achieved through overhaul hosting. Most sites use a shared hosting plan during their early stages because they are small. However, as the site continues to grow, it is essential to use upgrade to a reliable plan. Shared hosting plans lack the bandwidth to support high traffic and the site risks being penalized if it frequently exceeds its level of share of server capacity (Wang & Shin, 2001). This means that when the site has many visitors, its reliability is affected. With an overhaul hosting, such as the dedicated server hosting plan, the website can handle large numbers of visitors.
Companies need to optimize their content delivery to deliver high-level user experience. This can be used by using a content delivery network, which is a strategic approach for high traffic networks. A content delivery network is a collection of multiple servers spread globally. The servers are used to optimize content delivery for local visitors. A CDN solves the problems that were experienced with traditional site content, which was hosted on one main server in a single location. A content delivery network ensures that content can reach various locations at high speeds because it caches static files across servers and delivers them from a location that is closet to a site visitor (Gupt & Garg, 2014). This reduces lag time to the possible minimum.
File compression is another method that can be used to cut down on the time that content takes to be delivered. In most cases, high traffic websites enable zip compression to reduce the zip of big files during retrieval and delivery. Zipping up files can reduce file size to up to 70% of its original size, thus increasing loading speeds. Caching can also improve overall performance. Each time visitors go to a site, browsers store the components of the pages. Most of the content remains static or uniform across the site. Therefore, for the content to be displayed, it does not have to be requested repeatedly. Caching these content will minimize the number of requests that take place between browsers and servers. A content delivery network can be used to enhance caching of static assets; however, other caching methods are also reliable (Gupta & Garg, 2014). Lastly it improving overall network security is another approach to achieving optimum user experience and secure website reputation. Some malicious incidents can put a website out of commission without your knowledge. For instance, DDoS attacks often take advantage of high traffic to reduce speeds. Securing a network can help overcome this because you can lose customers due to attacks.
References
Gupta, M. & Garg, A. (2014). Content delivery network approach to improve web performance:
A review. IJARCSMS, 2(12). 374-385.
Wang, H. & Shin, G.K. (2001). Robust TCP congestion recovery. Journal of High Speed
Networks, 13(2), 199-206.