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Sigona Golf Club Accommodation Suites Path to Recovery-May 2020

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Sigona Golf Club Accommodation Suites Path to Recovery-May 2020

 

Preparing for Post COVID-19 Travellers

Summary

Given the COVID-19 situation, we are now witnessing one of the biggest crises and the most severe decrease in the number of bookings for Golfing, holidays, business trips, and everything in between. For NGOs, online travel agencies (OTAs), travel management companies, or other third-party booking platforms, the current situation will have severe consequences for our Golf Club.

Industry professionals have been trying to find solutions so that we can all return to business.

Path to Recovery June 2020

The losses in the Tourism Industry in Kenya so far are in excess Kes 60 Billion and we

expect that this will increase exponentially if we do not get back to normal, with about 40% of the industry shutting shop or changing their business to a different industry.

Amid these strange, uncertain and trying times, two things are becoming

clear: One, that the world will eventually travel again and Two, that travel will be

significantly different especially for the coming year.

From the booking journey to traveler behavior and the actual stay, it is safe to

assume that the industry needs to prepare for the new face of travel.

While we wait for the world to slowly shift back in gear, the only thing left to do is to

carefully assess the current situation and prepare for what is to come. Here are a

few of the most important predictions and how NGOs, Corporates, OTAs and other third-parties can anticipate them most beneficially.

 

FOMO – The Fear Of Missing Out

After so many canceled holidays, postponed business trips, and months of self-isolation, it is safe to assume that the majority of people will be eager to travel again sooner rather than later.

Recent studies have shown that “Travellers are eager to get back on the road” and although they will be more cautious than ever and their travel priorities might shift significantly, now more than ever, the fear of missing out will play an important role in the equation.

Travelling has always been at the top of peoples’ bucket lists and we all have places we want to

see, cultures that we want to explore, countries, and cities that we want to mark on our travel maps.

Not forgetting to mention that Golfers do a lot of competitions against their different clubs, KLGU, KLGU KGGU JGF competitions have been regular features before COVID -19 pandemic, most Golfers are missing these events.

Right now, on top of all that is added a simple psychological concept that increases the desire to travel even more: the fact that it is currently not an option. It is human nature to want the exact things that are scarce or even prohibited.

The 2020 travel bans are coming with unfulfilled desires attached and with a plan of making them happen as soon as the restrictions are lifted.

 

Less Competition on the Booking Front

The Fear of Missing Out is one crucial factor that will prove to be of great use to

OTAs and booking platforms. Because many travelers will be in a hurry to plan a

vacation or a trip promptly, bookings will go through regardless of the channel.

With hotels having lost so much revenue during the COVID-19 pandemic, the vast majority of them will focus on driving conversions through any available means, including Converting rooms into working space, Special day rates, OTAs, clientele wanting to venture out of their neighborhoods, etc.

The direct booking competition might be kept on standby for quite a while, at least

until travel gets back to its previous normal levels – and that can take months, if not years.

Consumers will be encouraged to travel and make a booking, any

booking and direct booking campaigns will not be a priority anymore, which is

a great opportunity for OTAs to cover more ground than before.

Recent findings are showing that the greatest disruptor in the industry, Airbnb,Booking.com, Expedia might be facing some major difficulties in the upcoming period.

As accommodations listed on Airbnb are oftentimes the host’s place or a

shared space that lacks the solid and complex management system enabled by

hotels (especially hotel chains), Travellers will be more selective and cautious

when booking a place on Airbnb.

It is crucial to keep in mind that safety and cleanliness will most definitely be

travelers’ top priorities and many Airbnb listings lack the capacity of assuring trust

in these categories.

While Airbnb falls from the chess table for a while, other booking platforms have a

good chance at the check-mate.

More Focus on Cleanliness and Safety

In a post coronavirus world, health and safety will most likely matter even more

than price. The traveler behavior will shift towards a more cautious approach and

a desire to feel as safe as possible during trips. In this case, most customers will have a great

chance of stepping up and prioritizing the exact hotels and accommodations that

have a great score in the cleanliness department and are trusted by previous

travelers.

It is important to keep in mind that reviews and recommendations from fellow

travelers and people who share similarities are oftentimes perceived as more

trustworthy than self-advertisement. 92% of consumers around the world

say they trust word-of-mouth or recommendations from friends and family, above

all other forms of advertising.

This is why reviews play an extremely important role in the booking decision and

why Sigona Golf Suites should leverage them to the fullest. Displaying

review badges that show the cleanliness score of a hotel or accommodation can

guide the booking journey and encourage travelers to make the right decision and

the more specific the rating is, the better.

In a nutshell, OTAs which enable visual and relevant review content such as

badges or categories have a higher chance of capturing bookings because they

provide the exact information that travelers now require more than ever before.

 

Locations Being Kept… Local

It is not only the booking behavior that will change in a post-COVID-19 world but

in the short-term, the travel preferences will also suffer some changes. While the

best holidays are often exotic and far from home ones, in the future, more

emphasis will be placed on domestic travel. This is predicted to be the first type of

travel to rise from the coronavirus outbreak and it makes a lot of sense of that

being the case.

Travelers will want to stay close to home in case anything unaccounted for

happens and unfortunately, many of them are probably taking a financial hit during

these times, meaning that they will not be able to travel too far in the nearby

future.

In this new landscape, OTAs are encouraged to highlight local destinations in

order to meet the travelers’ demands and expectations, along with additional

recommendations for activities and outdoor experiences.

Another factor to consider is that after such a long time of staying indoors, it is only

natural that travelers will want to also experience nature and activities outside of

the hotel space and every accommodation that can provide that should be actively

promoted during this time.

Also, we will notice a shift in transportation methods and preferences since the

post-COVID-19 traveler might want to avoid airports, airplanes, or even trains. In

his case, OTAs should include car rentals in their offerings or dynamic

packages.

 

Rebuilding the Tourism Industry

Rebuilding will take time and sacrifice by all segments including aviation, Golf Clubs, NGOs, Corporates, Government institutions along Technology companies to support the Online road to get there.

Today’s Reality, Expectations,

  • The Tourism Industry is at a standstill mode.
  • About Kes 100 Billion losses.
  • No clear path to recovery.
  • Massive job losses

Expectations

  • Expect a slow increase in domestic travel first regional followed by Inter-Continent and International travel.
  • Prepare for a new wave of bookings starting with OTAs and Wholesalers after the direct booking campaigns will be placed on hold Our Suggestions.
  • Provide travelers with valuable information extracted from verified, impactful, and trustworthy user-generated review content.
  • Leverage badges and other marketing widgets to highlight the exact accommodations that excel in the following categories: cleanliness,
  • location, great for small groups (solo, couple, or family travel), activities, and outdoor experiences.
  • Stress in marketing campaigns our adaptation in Social distancing and cleanliness to get the travelers to feel safe to travel. Get ready to introduce advanced promotions through Instagram, Facebook, Whatsapp, etc
  • Have revamped Air BnB, Hotel Beds, Booking.com, Trip Advisor
  • Have engaged guests who have stayed with us in the past, shared a flier with a special rate, encouraging them to come to make spend at our accommodation suites as a way of unwinding
  • Have shared the flier with some members who have the potential and those who have been supportive in the past.

 

Path to Recovery Jul-Dec 2020

What have we been working on?

  • Stress in marketing campaigns our adaptation in Social distancing and cleanliness to get the travelers to feel safe to travel.
  • Introducing advanced promotions through Instagram, Facebook, Whatsapp, etc
  • Have revamped Air BnB, Hotel Beds, Booking.com, Trip Advisor, etc
  • Have engaged guests who have stayed with us in the past, shared a flier with a special rate, encouraging them to come to make spend at our accommodation suites as a way of unwinding
  • Have shared the flier with some members who have the potential and those who have been supportive in the past.
  • Market intelligence.
  • Creating more Awareness by loading the hotel on new OTAs.
  • Working on Content Management in all connected booking portals.
  • Have networked with over 2500 hotel marketers, this is helping in market intelligence on business trends.

Path to Recovery July-Dec 2020- Safety Measures

Here below are some of the measures that we need to

consider adopting in our premises:

  • Plexiglass Screens at the Reception when a client checks in or out
  • Sanitiser provided in Key public areas (front desk, lifts, restaurants, etc)
  • Leaflets to be placed in each room that the room has been cleaned and

duly sanitized.

  • Some hotels require a Covid-19 negative test to allow guests to check-in
  • The luggage is to be carried directly from the car to the room
  • If the hotel has a Swimming Pool area or sun loungers on the pool the

distance between the sun loungers is 2 meters and the umbrellas 3

meters.

  • Restaurants operate at half the capacity to leave more space between

the tables.

  • Reinforced food safety standards & new buffet procedures.
  • Guests provided with individual sanitizers, wipes, and masks.
  • Guest access to medical professionals & telemedical support
  • Reinforced cleaning program in public areas with frequent disinfection at

all high touch areas

  • Strengthened room cleaning protocols including extra disinfection of high

touch room & bathroom areas.

  • Social distancing enforced in all common areas
  • Safe Room Service provided at no extra charge in case of restaurant

closures

  • Contactless check-in, check-out and payments carried out whenever

possible

  • Dedicated Guest hotline to answer questions and to best prepare their

stay

  • Employees given comprehensive safety & hygiene training (see below)

Page 8

Path to Recovery July-Dec 2020-Safety Measures

Regularly disinfect Switches & Electronic Controls: Lights,

lamps, switches, and electronic controls

 

Handles & Knobs: Doors, wardrobes,

drawers, furniture knobs, and curtain pull

handles

Climate Control Panels

Telephones, Remote Controls and

Clocks: Handsets, dial pads, and function

buttons

Bed & Bedding: All bed linen including

duvet covers, pillowcases, and sheets

Hard Surfaces: Tables, Desks and

Nightstands

Wardrobe Goods: Iron, Safe handle and

keypad

In-Room Food & Beverage: Cutlery,

glassware, ice buckets, minibars, kettle

and Coffeemaker

 

High-Touch, Deep Clean

Areas in the Guest Room

Bath Amenities: Bulk dispensers,

individual amenities, tissue boxes, soap

dishes, amenity trays, and hair dryers.

Major Bathroom Surfaces: Toilet handles

and seats, splash walls, shower/bathtub,

controls and sink taps.

 

High-Touch, Deep Clean

Areas in the Guest Bathroom.

 

 

 

 

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