Skills Activity
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Skills Activity
In this business, the target is male gender. The market analysis will include the statistics on where the target audience is situated to centrally place the business where the market is. Also, in the market analysis of the male clothing analysis, one has to know how the market has been segmented for example middle-aged males will prefer jeans while the adult males will prefer khaki pants and suits for their appearances. Also, the market analysis will have to identify the target audience’s profile for example their occupation. An office man will not dress the same way as a carpenter or an engineer. Therefore this market analysis will go in handy to maneuver through the industry.
There are several marketing opportunities in the male clothes industry. The opportunities can get found by for example consumers that haven’t been considered by the competitors. In marketing opportunities, the data collected is via customer observations. Observing how most of the males like to dress. Whether a high percentage where jeans or khaki pants. Also taking online surveys where you check what most men enquire about online and also what they buy mostly online in regards to dressing.
In marketing opportunities in the male clothes industry, there is an opportunity of one to make unique products and clothing that attract customers and makes them a leader in the industry. With the collection of the data on men’s clothing, one can identify what type of clothing is scarce but loved by men. Also one can make quality clothes to strive in the market. Making clothes of a great feeling and good quality and quality can make the business successful.
In the men’s clothing industry one can go with having a lower cost of production and distribution that the other competitors. They can have a lower production cost and make the business have more profits. Also, the men’s clothing industry doesn’t need a long chain when it comes to the distribution of the outfits. The short-chain of distribution leads to the low cost of distribution which leads to higher profits in the industry.
Promotion and advertising are one of the most important things to consider when looking at marketing opportunities. How will the men’s clothing industry promote their products and advertise them to the market? In the man’s clothing industry, one has to consider how to catch a man’s attention to see what product is getting advertised. Also choosing the right words to match their desires. Depending on the type of clothes and the target audience, the advertisement will defer.
In the male clothing industry, technology always improves day in day out. In promoting and advertising, there are new skills that one has to gain like the use of the internet as a source of advertising. Also nowadays people are using even influencers to promote their business like giving them samples so that their fans can see the product. This also expands the business market.
Also, technology took over the distribution methods and how to cut the cost of production. Distribution with new technology is easier. Once a consumer gets to purchase the good, the good can be brought to them directly. It has reduced the need for middlemen and increased the interaction between the producers and the consumers. The new methods of distribution have cut the cost of distribution, increasing profits.
With technology, the industry of male clothing can produce unique products. Machinery has been introduced to produce clothing to perfect, that is, in high quality and high quantity. Machinery has also been a positive impact in the industry because it produces in bulk and has no time frame as long as the machinery is functional.
Marketing plan
Priorities
The business priority is the men and their preference in clothing with the target audience. In the business, it is everyone’s goal to make sure that clothing is produced the design that is agreed on, within the time limit and the quality is top-notch. Employees should respect the boundaries and rules and regulations of the business and its environs.
Responsibility
It is the responsibility of the clothing industry to produce clothing that suits the target audience and make sure it is distributed to the consumers. It is also the responsibility of the industry to know their market: their preference, their income, and the ability to purchase the goods. Once a market gets known to the business, it is easy to satisfy the needs.
Timelines
In planning on the products to produce in the male clothing industry, one has to determine the seasons for example the type of whether or even the period during a month. In weather seasons, determining things like the cold season and producing clothes for the cold season will be part of planning a successful business.
Budgets
The budget of the male clothing industry has to get planned. Planning on how much the production and distribution will cost will affect the profits. Using budgets will almost make the cost of goods more affordable to the market.
You should also produce a marketing report, detailing the successes and changes which may be necessary for improvement
Market report
The market loves unique and simplicity in the clothing that gets produced. Also, affordable clothing gets a lot of markets. In the business of men’s clothing, it is good to specialize in what one is good at but also be open to getting into new adventures in other new designs. Besides, in the men’s clothing industry it is wise to be up to date with fashion and also to know what most of the technology especially in distribution and production. One thing that can be improved in the industry is a healthy competition whereby industries should avoid having or producing counterfeit items at cheaper prices which makes the other party with the designer lose some customers. With healthy competition, it brings about healthy, quality, and good products to satisfy the consumers.
References
NIET | National Institute of Education and Technology | Australia. (2020). Retrieved 23 July 2020, from https://www.niet.edu.au/