SMART Objectives
This bid proposal is for an event to educate the local community of Cardinia, Victoria, about proper waste disposal mechanisms to help fight climate change, courtesy of the Victoria Department of Environment, Land, Water, and Planning. Cardinia and other towns in Victoria have witnessed spikes in poor waste disposal at the domestic level. Households and businesses are becoming less responsible for their waste, leading to the risk of diseases and environmental degradation.
The event seeks to achieve the following objectives:
- To reach out to 300 households in Cardinia in one day with the message of responsible waste disposal.
- To run a complete roadshow in Cardinia in one day to sensitize people about proper waste disposal.
- To achieve 80% waste disposal through Cardinia Municipal Council channels up from the current 55% within a month following the event.
- To increase awareness by 70% of the impacts of poor waste disposal in the community, the environment, and the climate in one day.
Event and Concept Overview
The event will be a roadshow in Cardinia. A team of environmentalists and celebrities will be involved to sensitize the public on responsible waste disposal using expanded Municipal Council collection networks. Precisely, residents will be taught about the need to acquire council waste bins more affordably, sort out wastes, and recycle all recycle waste instead of disposing of them. The event is based on the renewed commitment by the Cardinia Municipal Council to environmental management. Following the harsh climatic consequences witnessed in Australia over the years, the Department of Environment, Land, Water, and Planning hopes to work with towns and cities to succeed in the fight against climate change. Waste disposal is at the heart of climate change owing to global experiences.
Expected Key Stakeholders
The event will attract many stakeholders, as follows:
- Music celebrities
- Environmental ambassadors in Victoria
- Cardinia Municipal Council
- Victoria Department of Health
- Victoria Department of Environment, Land, Water, and Planning
- Family households in Cardinia
- The business community in Cardinia
- The media (Bowden et al. 2010, p. 230)
How the Event Will Meet the SMART Objectives
The roadshow will achieve objectives in various ways. Firstly, the presence of celebrities in the roadshow crew will attract people at strategic places to listen to the messages being spread about waste disposal. The broad audience spread across Cardinia will increase awareness of the need to dispose of waste appropriately and make more people know about the impacts of poor waste disposal. Secondly, the presence of Cardinia Municipal Council representatives and representatives from Victoria’s government ministries will ensure the people take the campaign seriously and act on the messages being spread. Thirdly, the event is organized on a day that will see many people turning up for the roadshow. Many people are free during the summer holidays, including students and a large portion of the working population. A weekend roadshow in the summer will attract many people due to the entertainment program included.
Justification for Event Aspects
- Type of event: A roadshow is the quickest way to reach a large number of people at a time. Since the event aims to spread a message on waste disposal throughout Cardinia, it would be improper to hold it at a park or public ground. The roadshow will move across Cardinia.
- Name of event: “My Waste, My Responsibility” is a unique name for the campaign because it ties the problem to individual residents and households. The more they own the issue, the easier it will be to change their waste disposal methods.
- Event duration: A one-day roadshow is the best to reach out to Cardinia residents. The town is relatively small and manageable in a day. Usually, a roadshow campaign is costly. Thus the number of days should be limited if possible, to avoid spending too much. People might also be bored experiencing one thing for many days.
- Date, day, and time: 20th June is a date at the beginning of the summer holidays. Many people will be free on that day to attend the roadshow. Besides, the roadshow will take place from 10 am to 4 pm, which time is enough to cover all routes in Cardinia.
- Location of event: the roadshow will pass through strategic points in Cardinia, such as around parks, train stations, and malls. The team will traverse neighborhoods before making stopovers to address crowds.
- The theme of the event: The theme of the event is to save the planet. Residents of Cardinia will no longer be puzzled about playing a role in fighting climate change, as soon as they have the right information about managing their wastes.
Target Market
Since the event is small-scale, it will focus on residents of Cardinia instead or the larger Victoria (Bowden et al. 2010, p. 19). Residents include both family households and businesses in Cardinia. All persons in Cardinia generate waste, and they should be responsible for its proper disposal.
Potential Promotional Activities
In the week preceding the event, posters will be pinned at strategic places in Cardinia to alert people to turn up on the weekend for a wonderful, entertaining experience. People in public spaces such as parks and train stations will receive flyers asking them to turn up for the events.
Triple Bottom Line
The decisions underlying this event have paid attention to the triple bottom line, namely people, planet, and profit. In terms of the planet, the roadshow has been limited to one day to avoid creating heavy traffic on the roads; the roadshow is a convoy of vehicles and event trucks, which will not only pollute the air but also leave behind waste items such as bottles and pieces of paper. A day’s event will limit the environmental damage. The event is also sensitive to people. By reaching closer to people, the event will save them from moving over a long distance to get the crucial messages. It also seeks to make waste bins more affordable so that all households can acquire the items for their waste disposal. The roadshow will also limit noise. Finally, the event also seeks to reduce expenses so that sponsors do not spend a lot of funds. For example, the team has been scaled down to include important people only (Bladen et al. 2012, p. 23). Three music celebrities will attend instead of the tens witnessed in other roadshows. Also, the event will run for a day as opposed to other roadshow campaigns that run for weeks or months.
Ethical Decision-Making
The event acknowledges that people have not been entirely responsible for poor waste disposal in Cardinia. Therefore, campaign messages will appreciate the efforts taken so far by households and businesses to make Cardinia clean. The Municipal Council will equally admit lapses in waste collection and management, leading to residents’ negligence. Moreover, the campaign will avoid attracting larger crowds that could easily leave behind wastes, such as bottles and paper pieces. Cleanup exercises will take place after every stopover to restore the town’s cleanliness.