SOCIAL MARKETING
The need for business organizations to engage in a series of automation strategies has grown over the years as technology systems advance. Part of this is the use of SAP training system that offers the provision of an application system, also referred to as the Enterprise Resource Planning (“Analysis of increasing customer value through quality of service and consumer perception (the study of Indomaret Tangerang customers),” 2019). With a series of fully integrated modules, the software covers almost all aspects of business management operations.
While making use of SAP software applications in engaging business and executing management operations, there are specific gaps that are often experienced. Part of this is the functionality of the software components and other related compatibility issues. Second, businesses may experience difficulties when it comes to engaging employees and personnel on the use of such systems (“Supporting firm growth through consulting and business training,” 2019). The gaps experienced in using the SAP software systems may then come handy in increasing the experience at the business level.
One of the best tools that businesses may have is top-notch customer service. In this case, customer service will not only be used at the introduction level with the customer (“Supporting firm growth through consulting and business training,” 2019). It will extend in many other areas of business, such as the marketing aspects, the retention rate of customers, the overall image created by the customers towards the brand, and many other components.
SAP driven application systems would then play a vital role in engaging customers continuously to generate as much feedback as possible, which would then be used to increase the overall experience. Part of its use is generating as much feedback as possible through focus groups and online surveys from customers, and making the necessary implementation to execute desired change.