Social Media Influence in Determining Consumer behavior
Table of Contents
Research plan
Introduction
Context: In this research, there is an evaluation of the influence of social media in determining accurate consumer behavior in the market.
Reasons for choosing topic:
- Evaluation of increasing use of social media in the market
- Develop a connection among increased use of Social Media which affects the behavior of consumers
- Increase in the pattern for developing appropriate behavior among the consumers by using social media
Key Questions:
- How have various social media platforms affected the behavior of the consumers in the market?
- What are the factors that motivate to develop a change in consumer behavior due to the increasing use of social media?
- What are the obstacles associated with the implementation of various social media platforms for consumers?
- How does social media influence various decision-making processes of consumers?
Methodology:
Primary Research
- Questionnaires- Vast amount of people using social media in the market
Resources Needed for Primary Research
- Diaries and Notebooks for conducting the questionnaire process
Secondary Research
- Analysis of the various data used from previous studies which show that there is a direct connection among increased use of social media and behavioral pattern of consumers.
Timescale
- The conduction of Questionnaires was performed and finished within a time of four weeks.
- Evaluation of the past studies related to various studies in increasing usage of social media by the consumers finished within five weeks.
- Data analysis of the research has been performed during the entire time of more than three weeks.
- Inference of the result needs to be published within a total time of more than one week
Introduction
In the current business environment, the usage of social media has increased to a huge percentage over the period. The procurement of innovations in technology has created a direct impact on the social environment and has created several new ideas in society. The research study provides a depiction of the increased pattern in the usage of social media on the behavior of the consumers and leads to the development of new procedures in the market. The evolution of social media has enhanced direct influence on the various modes among consumers and creates a positive effect on the market. In the rapid era of innovation, the implementation of social media provides a platform for the consumers to create an exchange of ideas and values among one another (Godey et al. 2016). The research study also focuses on developing suitable insights into the development of the appropriate effect of social media platforms on the overall behavior of the consumers in the market.
Moreover, the formulation of social media platforms creates a sense of impulse in the behaviors of consumers and creates a direct relation for an increase in the capacity for managing the operations. Besides, the value-added service provided by the usage of social media platforms creates a sense of opportunity for managing innovations in the procedures in the market. Social media presents a lot of opportunities for influencing the behaviors of consumers and create a suitable interaction among one another (Stephen, 2016). Hence, significant usage of social media-based platform reduces time constraints and enables to improve the mode of communication among one another. This is an easy and recognizable platform used for making the mode of communication and interaction easier and provides an interface for adding positivity in consumer behavior. However, there should be the adoption of adequate measures developed by organizations and the other forms for providing appropriate measures in using social media platforms for managing operations in the market. The development of a significant correlation among the development of social media patterns creates a sense of affordability among consumers for managing to procure operations and efficiently ease the overall process. This reduces overall dependency among overall relations among one another and provides direct dependency on the usage of social media techniques.
The era of innovation in technology has created lots of options for the consumers for creating suitable patterns and achieving a platform for managing to develop interconnection among one another. The development of interconnection and another usage of the resources by the utilization of social media platforms provide enhance in operations and reduce inefficiency in operations. Thus, the rapid development of innovation and modernization by utilizing a wide range of social media practices creates various choices for determining the behavior of customers (Chivandi et al. 2019).
The overall behavior of consumers is affected by the presence of social media platforms in the market. Most of the customers rely on enabling various modes in determining the appropriate method in the patterns of managing usage of social media in buyer behavior. Social media is not only used for advertising but also used for framing suitable connections with a wide range of customers(Cooley and Parks-Yancy, 2019). The effective utilization of the method creates interfaces in communication systems among consumers and build a strong image on the perception. Apart from this, there is a direct link in managing to procure suitable means for adopting effective procedures in utilizing various means of social media techniques and improve existing performance among the customers.
In the research, an increase in the total number of statistics depicts that the bulk of the customers feels reliable with the usage of various forms of social media techniques. The results gathered from the interviews reveals that customers have shown positive urge for using a various form of social media techniques for building stability and analyze effects of the social media platforms on the overall patterns in consumer behavior (Castaño, 2019). Also, the formulation of a systematic adoption of social media creates effective guidance for the customers for handling various perspectives of social media platforms. The role of social media is to deliver innovation in the latest technology for customers and create specific adoption for the various ranges of people and deliver an additional boost in the performance. It shows that optimum usage of social media platforms developed in the various types of organizations also helps in conducting an appropriate range of social media platforms and building growth in the performance of the operations. The research is going to focus on creating an evolution in the pattern of the behavior of consumers by procuring adequate usage of social media in the existing condition.
Conclusion
It can be concluded that there is a visible and direct relationship among the influence of social media on the consumer’s behaviors in the market. There is an evaluation of data collected during the interview process from a variety of consumers and it relates that usage of the social media platforms has provided ease in performing every process in a suitable process. Besides this, there has been an analysis of the data from the previous case studies which states that the development of a social media platform creates a wide range of innovation in the thinking pattern of the consumers and provides an appropriate utilization for conducting operations in the future. This provides a basis point for providing a suitable process for evaluating the influence of social media on consumer behavior. The research study provides an overview of a suitable range of patterns developed by consumers after using social media techniques in the market.
Critiques Review
Feedback and necessary Improvements
Castaño, R., 2018. Social Group Influences. In Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications (pp. 1493-1512). IGI Global.
Chivandi, A., Samuel, M.O., and Muchie, M., 2019. Social Media, Consumer Behavior, and Service Marketing. In Consumer Behavior and Marketing. IntechOpen.
Cooley, D., and Parks-Yancy, R., 2019. The effect of social media on perceived information credibility and decision making. Journal of Internet Commerce, 18(3), pp.249-269.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., and Singh, R., 2016. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), pp.5833-5841.
Stephen, A.T., 2016. The role of digital and social media marketing in consumer behavior. Current Opinion in Psychology, 10, pp.17-21.