Southwest Airlines
The current strategy for southwest airlines focuses on the introduction of new efficiencies for the new low-cost approach, which is achieved through the selling of seats through internet sites as well as traveling without tickets. Southwest is in the airline carrier business which operates within the domestic markets of America. The secret behind its success is diverse and excellent management; it will be difficult for other competitors to replicate this success (Raynor, 2011). The reason making it difficult to replicate is that diverse management is on the upper level. The operations are run very well, and together with the incorporation of the low-cost carrier strategy, other competitors will find it difficult to compete based on cost. It has dominated the short-haul sector, and it is one of the most profitable business
Southwest Airlines believes that its competitive advantage comes from its human capital. The social capital systems are involved in the development of the necessary strategy as well as ensuring their implementation. The human resource is tasked with ensuring proper planning and coordination of activities which lead to efficiency and effectiveness of the company performance. Southwest airlines are living true to their cultural values (Slater et al., 2010). Its culture can be described by a famous phrase of co-founder and chairman who said the business of the business is the people. It cultures, therefore, honor people, and values of all people involved its business, including the customers, employees, the shareholders, vendors, among other stakeholders. The route cause or rather what would cause the airline to fail is the failure to meet the customers’ expectations as well as the standards its set to the clients. If the company was unable to control the internal and external threats. Such threats can have detrimental effects on the organization short and long term goals of the company (Slater et al., 2010).