SPORTS MARKETING
Consumer’s State of Being
Bellator has been one of the famous mixed martial arts sports show in the United States media broadcast. Due to the failure of the promotion on spike television, being the marketing director provides the chance to explore the Bellator promotion demographics, the marketing strategies, and how the NASCAR race promotion strategies can be utilized in building a more substantial fan base.
Bellator sports promotion has attracted younger consumers as most of the viewers range from 18-30 years. This is one aspect of the company’s marketing strategies that need to be addressed. NASCAR, as a reference company, used different approaches to reach its fans. Social media, content marketing, and publishing make the company outstanding in terms of the fan base (Mullin, Hardy & Sutton, 2014). As the marketing director, advising the organization on creating an all age fan base will attract more viewers to the promotion show. The show also features amateur fighter where the fans have no much interest in. Considering what motivates consumers creates a larger number of fans in sports, Including famous superstar, can be a means to encourage fans through popular and interesting show characters. Employing digital technology to market its brand to all people demographics creates a more significant number of fans.
NASCAR race has been successful in its sports marketing strategies. Product strategy has enabled NASCAR to develop and establish a company’s sports racing brand known in the United States. Creating a unique and known brand motivates consumers (Pizzo & Funk, 2017). Through having a unique brand, organizations attract more fans hence enhancing their consumer’s fan base. Bellator can learn company product branding from NASCAR. Having a unique and clearly defined brand attracts more consumers. Branding of the Bellator unique company products such as unique fighting style and branded sports attire can be appealing to the fans hence creating a more extensive client base. Changing of officials in the sports events makes the viewers to loose attentions. For NASCAR, maintaining top professionals and the most competitive drivers has made the racing sports very competitive. The sharp competitions attract a large number of funds. Retention of officials and participants of the events can be a strategy for Bellator to draw back the decreasing viewers of the television promotion fighting reality show.
References
Mullin, B.J., Hardy, S., and Sutton, W.A. (2014). Sport Marketing (4th edition). Human Kinetics. ISBN 9781450424981. With Web Study Guide:
Pizzo, A., & Funk, D. (2017). eSport vs. sport: A comparison of consumer motives. Sport Marketing Quarterly, 2017-436.