STRATEGY REPORT
Accruing of profits is indisputably the most gravitas objective of most business organizations if not all. However, the voyage to profitability is not a walk in the park. Apt mechanisms and approaches need to be instituted that will ensure growth and expansion of a business. Involvement of expertise from skilled and experienced individuals may as well be an immediate consideration. Improper or misguided lying of strategy management, on the other hand, is a chief source of losses. Therefore, it is pivotal for business organizations eyeing profitability and lengthy operations to set up apposite strategy management.
Business Model
The navigation of a ship or an aircraft is by a large extent dependant on a map. Similarly, a business enterprise needs a map that will define the direction and the scope of its path. As a result, several businesses adopt specific business models that act as the map of operation and direction. In essence, according to Stewart & Brown (2019), a business model refers to a conceptual structure that supports the viability of a product or company and elaborates the operation of the company as well as how the company intends to realize its goals. More so, a business model is inclusive of all business policies and processes followed and adopted by a company.
Moreover, there are several types of business models. Chief examples of business models include manufacturers, retailers, affiliate marketing, data selling, freemium, online market place, subscription, eCommerce, distributor, and many more. Regarding the KELLY CONNECT GLOBAL LLC, the business model upheld by the company can relatively be classified as an Agency-Based model. Evidence to back up the business model is centered on the fact that such models are regarded as associate companies that concentrate on the handling of non-core activities of a business. Examples of non-core activities of business include digital marketing, advertising, ORM, and PR. The KELLY CONNECT GLOBAL LLC partners with several other companies globally to provide office staffing services. The firm uses its technology and machinery to place employees along with several segments such as law, IT, and financial services.
Additionally, the company incorporates professional services into its practice, such as a transition in career, outsourcing, management consulting, human resource, vendor management, and recruitments services. Therefore, the KELLY CONNECT GLOBAL LLC partners with several companies worldwide to outsource their non-core business assignments to the companies. Hence, the KELLY CONNECT GLOBAL LLC is fully mandated with ensuring that efficiency and privacy are achieved in the companies that they partner with.
Vision and Mission of the Organization
Setting up a company vision and mission is critical proof of the infinite drive for business excellence. However, the vision and mission will only be relevant if the organization strives to achieve it. According to Yu (2019), an organization’s vision is considered to be a description of aspiration that stipulates that which an organization wishes to achieve either in the long-term or midterm future. On the other hand, an organization’s mission refers to a written declaration stating the principal focus and purpose of the organization that remains unchanged over time (Yu, 2019). The vision of the KELLY CONNECT GLOBAL LLC Company according to Stewart & Brown (personal communication, January 21, 2019) is “to be the world’s best staffing services company and to be recognized as the best.” Alternatively, the company’s mission is to provide the highest quality service and solutions to our customers, employees, shareholders, and communities (Stewart & Brown, personal communication, January 21, 2019)
Objective Evidence
Besides, the KELLY CONNECT GLOBAL LLC Company has several objectives that it endeavors to achieve in the delivering of its services. There is no single company that lacks imperfections and therefore, just like other firms, the KELLY CONNECT GLOBAL LLC Company has its fair share of faults pointed out mostly through customer reviews and employee complains. However, there are several objective evidence showing how the company’s mission, vision, and objectives are helping it gain a sustainable competitive advantage. More so, the concept of competitive advantage about the KELLY CONNECT GLOBAL LLC Company denotes those elements that enable the company’s services to be more superior to the choices of their customers.
More to the point, Stewart & Brown (2019) confirm the company to have been named among the 2019 inaugural Top Global Champions for Supplier Diversity and Inclusion ranking. The nomination of the company to the prestigious awards is centered on its commitment to its objective, mission, and vision. The company is genuinely committed to worldwide inclusion of all people whether the minority, LGBT, women, or the disabled. As a result, the award rubberstamps the objective evidence of the company using its mission, vision, and objectives to gain a substantial competitive advantage.
Additionally, Yu (2019) indicates that the company was awarded the 2018 Intel Supplier Continuous Quality Improvement award for supplier achievement with distinguished performance in safety. Forbes also named the company among the top American recruiting firms in the year 2018. Generally, the firm has been able to scoop several global, corporal, and national awards in recognition of the superiority and excellence upheld by the firm in its service delivery. Therefore, the several awards and recognitions achieved by the firm is an indisputable verity of the company’s objective evidence showing how the company’s mission, vision, and objectives are helping the firm to gain a sustainable competitive advantage.
Understanding Objective Evidence
Furthermore, objective evidence is spread across a relatively broad scope rather than as briefly touched above. One of the most reliable ways of determining a successful business is through the use of objective evidence. In essence, Vision, mission, and goals (2012) state that objective evidence refers to information based on facts that are confirmable through research, analysis, observation, and measurements. Regarding this, the ability of the KELLY CONNECT GLOBAL LLC Company to live to its mission, objective relatively, and vision expectations is another indicator of the company’s objective evidence.
The fact that the company has been recognized globally for its exceptional services and won several top awards is objective evidence of the company having reasonably achieved its vision. Acknowledgment as the world’s best staffing company is the vision of the KELLY CONNECT GLOBAL LLC Company. Thus, the firm’s objective evidence is visible in both the vision and mission statement the company has lived to achieve.
Three Tests of a Winning Strategy
One of the critical uses of the three tests of a winning strategy is in the gauging of the fundamental worth of one strategy over another. Establishing the merits and demerits of a strategy is, therefore, gravitas because it enables an individual to make a wise decision before taking upon a new strategy. Within the scope of the KELLY CONNECT GLOBAL LLC Company, the competitive advantage test has been adapted. The adoption of the strategy is evident in the fact the company has been able to achieve sustainable competitive advantage. More so, the firm’s competitive edge is bigger hence making it even more effective and powerful.
Therefore, in winding up, there is no shortcut for authentic and bona fide organization profitability. Accruing of profits is directly tied to pertinent and efficient strategy management. The fact that the KELLY CONNECT GLOBAL LLC Company is considered to be a relatively successful organization is related to its apposite management strategy. Thus, the desire for success by other organizations ought to broadly examine the significance of strategy management.
References
Barnet, R. (n.d.). Strategic goals and objectives. Strategic management: formulation and implementation. Retrieved from http://www.strategy-formulation.24xls.com/en210
Barnet, R. (n.d.). Tests of a winning strategy. Strategic management: formulation and implementation. Retrieved from http://www.strategy-formulation.24xls.com/en317
Defining strategic management and strategy. (2012). In Mastering strategic management. Washington, DC: Saylor Academy. Retrieved from https://saylordotorg.github.io/text_mastering-strategic-management/s05-01-defining-strategic-management-.html
Stewart, G. L., & Brown, K. G. (2019). Human resource management. Wiley.Retrieved from https://books.google.co.ke/books?hl=en&lr=&id=53eYDwAAQBAJ&oi=fnd&pg=PA2&dq=KELLY+CONNECT+GLOBAL+company+2019&ots=XExMokp43n&sig=Hl1X6pjXV7EbTHbBtSo3OzOLtvc&redir_esc=y#v=onepage&q&f=false
Understanding the strategic management process. (2012). In Mastering strategic management. Washington, DC: Saylor Academy. Retrieved from https://saylordotorg.github.io/text_mastering-strategic-management/s05-04-understanding-the-strategic-ma.html
Vision, mission, and goals. (2012). In Mastering strategic management. Washington, DC: Saylor Academy. Retrieved from https://saylordotorg.github.io/text_mastering-strategic-management/s06-01-vision-mission-and-goals.html
Watkins, M. D., (2007, September 7). Demystifying strategy: the what, who, how, and why. Harvard Business Review. Retrieved from https://hbr.org/2007/09/demystifying-strategy-the-what/
Yu, L., (2019). E-Commerce Models, Players, and It’s Future. In Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (pp. 193-204). IGI Global. Ret Retrieved from https://www.igi-global.com/chapter/e-commerce-models-players-and-its-future/217295