Survey Protocol

M4:2 Survey Protocol

I would like your input as part of a study that seeks to establish how the online clothing advertisements reinforce negative body image, popularly called body shaming, especially in this age and time when the population is so careful about how they look. The information you provide here will remain entirely confidential, and the result will go along way to give a better picture of the situation online, as part of the campaign to help the world stop body shaming. Would you spare just ten minutes to help complete this survey?

1. Respondent’s Profile (Tick Appropriately)

1.Gender:  Male/Female/Other

2. Age:   Youth/Adult
3. Occupation:  Jobless/Working
4. Personal Questions (Tick Appropriately)
5. How would you describe your weight?                                    Normal/medium/overweight
6. Do you fear that your weight denies you a chance to dress the way you want?     Yes/No
7. Does feeling fat cause you panic?                                                                    Yes/No
8. Have you ever looked at someone and thought they are fat?                           Yes/No
9. Do you sometimes worry that people think you are fat/shapeless?                    Yes/No
10. If your answer is Yes in (5), do you ever worry about the cloth you wear?      Yes/No

C.Online Apparel Marketing and Purchase (fill appropriately. You can tick more than one)

Name two online shopping stores you know———————————————-

Do you have a preferred online shopping site?

• Yes
• No

Do they advertise their apparels and other products?

• Yes
• No

Have you ever bought a cloth online?

• Yes
• No

How were you persuaded to buy online?

• Advertising
• By Friend

How often do you visit online stores to shop?

• Rarely
• frequently

Do you have a perfect body similar to those in the advertising cover?

• Yes
• No
• Not sure

If your answer above is No, how does it make you feel about your weight/shape?

• Normal
• Anxious
• Pity

1. The portrayal of Body-Shaming in apparel Advertisement
2. Does your favorite store put all the races in their cover? Yes/No
3. Is your favourite online store using celebrity images to advertise their clothes?

• Always
• Sometime
• Never

3. Does your store’s apparel ads emphasize the perfect body?

• Every time
• Most of the times

4. Do chubby people get a slot in the cover of the ads?

• Never
• Sometime
• Always

5. Do the logo/Mission/Slogan of the online store appeals to people of all body shapes?

• Yes
• No

1. Answer as you deem appropriate.

Do you feel that majority of men feel the need to have the ideal weight to be happy?

• Yes
• No

Do you feel that the online clothesline creates an untannable body image in their ads?

• Yes
• No

Who is hard hit by the body image standards the online clothesline sets for customers?

• Male
• Female
• Both

How do you feel concerning the online cloth line advertisements on body image?

1. Happy
2. Sad
3. Concerned
4. unmoved

Have you ever felt upset or anxious about your body?

• Yes
• No

Do you feel comfortable wearing a bathing suit or revealing cloth in public as shown in adverts of most online shops?

• Yes
• No
• Maybe

If you feel uncomfortable doing so? Why? (explain briefly)

——————————————————————————————————

Whom do you feel is more under pressure from the ads to work on their body shapes?

• Male
• female

Do you think online advertising should portray average body types rather than extreme?

• Yes
• No
• Maybe

Do you think body shaming is on the rise in society?

• Very much
• Not at all
• Not sure

Based on your experience, do trendy advertisements on clothes advance body shaming?

• Yes
• No
• To some extent

If you feel there is body shaming in online clothesline, what do you do about it?

• Nothing
• Advocate against it
• Sympathize

Would you be willing to pose for a photo in summer clothing for advertisement? Why or why not?

——————————————————————————————————————————————————————————————————————————-.

1. In the questions below, chose an appropriate digit that best represents your view on the subject.

(1. Agree. 2. Fairly Agree 3. Strongly Agree. 4. Disagree 5. Strongly Disagree)

1. In your view, do you think the advertisement featured in the clothing lines portray an idealized image of bodies? (1,2,3,4,5)
2. Based on your encounter with an online advertisement, do they put pressure on the viewers to work on their body weight? (1,2,3,4,5)
3. Is there a level of stereotype that these advertisements portray among female consumers? (1,2,3,4,5)
4. Is there a body shaming implication on buying clothes online? (1,2, 3,4,5)
5. Do the adverts portray a false beauty? (1,2,3,4,5)
6. finally, on a scale of 1-10, with ten representing the highest-level satisfaction, what would be your assessment of online clothing advertisement on body shaming?

Insert name and contact if you wish to be quoted in the survey (optional) (——————————————–)

Thank you