SUSTAINABILITY
| Event | Drivers | References for Research |
| Google company | ||
| 1. The success of Google is based on its ability to emphasize the elements of excellence and smartness among its employees. In consideration of this factor, selection and recruitment practices of the organization are focused on ensuring that there is an adequate workforce, through the implementation of programs that attract excellent employees to the organization. | The Google company attracts and retains its employees through the use of attractive compensation packages. For example, the company is known to give its employees high salaries. In addition to this, employees are provided with free meals, benefits, and incentives. All in all, coaching and monitoring practices are used by the organization to not only retain employees but also develop them. | LOMBARDO, J. (2017). Google’s HRM: Recruitment, Selection, Retention – Panmore Institute. Retrieved 20 June 2020, from http://panmore.com/google-hrm-recruitment-selection-retention
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| 2. The overall increase in the cost of labor is one of the areas that Google company is facing. | To reduce operational costs, the Google company has adapted the strategy of restricting hiring and identifying new ideas to facilitate its effectiveness. | Jain, A. (2015). Google Inc Adopts Cost-Cutting To Fight Rising Expenses. Retrieved 20 June 2020, from https://www.valuewalk.com/2015/07/google-cost-cutting-rising-expenses/
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| 3. Understanding the customer’s and their context is part of Google’s driver to sustainability. | Google’s sustainability plan if often focused on developing the right business model, which facilitates the organization’s global expansion. | Sims, P. (2009). How Google and P&G Approach New Customers, New Markets. Retrieved 20 June 2020, from https://hbr.org/2009/03/how-google-and-pg-approach-new
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| Coca Cola company | ||
| 1. Supporting the recruitment of the best people | The Coca-cola company attracts and retains top employees by investing in its recruitment and onboarding process | Coca-Cola. (2019). Retrieved 20 June 2020, from https://coca-colahellenic.com/Campaigns/AnnualReport2018/assets/pdf/Coca-Cola%20HBC%202018_IAR_p26-62_15Mar2019.pdf
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| 2. An increased price for raw materials
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The Coca Cola company reduces its production cost by reducing the sugar content in its beverages and also by bringing new and different brands in the market for its global customers. Reducing the overall number of jobs is also part of the Coca-Cola company’s cost reduction strategy. | Ramakrishnan, S. (2016). Cost cuts, cheaper commodities help Coca-Cola top profit estimates. Retrieved 20 June 2020, from https://www.reuters.com/article/us-coca-cola-results/cost-cuts-cheaper-commodities-help-coca-cola-top-profit-estimates-idUSKCN0VI12M
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| 3. Increasing the process of efficiency in organizational operations
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The Coca Cola company tends to emphasize the reuse of resources, waste reduction, water, and energy efficiency to facilitate the organization’s sustainability. | Coca-Cola. (2020). Environmental Commitment │ World of Coca-Cola. Retrieved 20 June 2020, from https://www.worldofcoca-cola.com/about-us/environmental-commitment/
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| The Apple company | ||
| 1. Setting high requirements qualification standards for employees during the recruitment process.
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Retaining and talented employees through the provision of high benefits, educational reimbursement, and more extended parental leave. | Lev-Ram, M. (2014). Apple Unveils New Perks to Attract Talent. Retrieved 20 June 2020, from https://www.entrepreneur.com/article/238085
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| 2. Evolution in technology and the need to reduce the production cost
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Emphasizing on the need to use renewable energy and recycling. It is argued that the Apple company tends to perceive that recycling tends to require less processing compared when using new raw materials. | Neely, A. (2019). Apple’s sustainability goals continue to grow, encouraging others to follow its lead | Appleinsider. Retrieved 20 June 2020, from https://appleinsider.com/articles/19/10/25/apples-sustainability-goals-continue-to-grow-encouraging-others-to-follow-their-lead
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| 3. Maintain the brand’s position in the technology market
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Facilitating high innovative practices to meet Apple Customers’ needs. | Aljafari, A. (2016). Apple Inc. Industry Analysis Business Policy and Strategy. Retrieved 20 June 2020, from https://www.ijser.org/researchpaper/Apple-Inc-Industry-Analysis-Business-Policy-and-Strategy.pdf
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