Sustainable marketing
Sustainable marketing activities of traditional fashion markets should aim to create a position for the brand on the basis of economy, community, environment and culture in order to make the brand more humane and give customers a reason to choose it over other competitions, however these activities require great commitments, large budgets, and overhauling of current systems that might be more profitable in the short term. But they are very beneficial as these activities can greatly boost the company’s income in the long run as customers tend to get emotionally attached to brands and make them become loyal customers that constantly buy our products.
A good sustainable marketing activity depends on the brand’s CSR standing and it can predict customer perceivability. Most business don’t think about their brand image until they get a lot of competitors that can take the company’s market share, that’s why businesses should utilize their brand image really well in order to maintain their consumer base. Costumers make impression and opinions on brands very fast and it starts from the very first time they see the price of the products, how the employees are dressed and mannered and how organized the company’s website is…etc. even though these small details may appear superficial they greatly affect the customer’s perception. Brand image is of high importance as it is easily recognizable by customers and it makes them associate characteristics such as speed, reliability and authenticity with the business and its product and services and slowly builds a brand equity that can increase profits by a large margin.
There some economic activities that affect the brand’s image such as modernization of the traditional fashion market facilities and infrastructures and the use of new technologies such as developing apps, websites and modern systems, the band’s name is also affected by how much it reflects the employees and customers’ economic interest and by practicing green management systems such as managing the wastes of their manufactures properly to prevent pollution, the use of clean energy and respecting the environmental and human rights policies…etc. or by recognizing the different cultures and holding events for them as this will greatly improve the overall perception of those cultures. Sometimes brands also participate in the act of social activities for the purpose of marketing such as by volunteering or donating money to recent disasters and needs of the community even though this doesn’t directly result in a positive brand image it piques customer’s interest in the company.
Customer’s trust is one of the important aspects that affect the customer experience greatly because people don’t want to continue doing business with a company that they don’t trust, for the longest time companies thought that the operational efficiency and service as much customers as possible is all that matters but that thinking will negatively impact their customer experience. Customer’s trust is not easy to build and it requires meeting the expectations of a large amount of customers constantly, it is also of great importance as consumers usually assess a company’s service and products based on their previous experiences or the positive/negative words of mouth and can greatly affect customer’s buying behaviors.
Traditional fashion markets their image by building customer trust and satisfaction by actively responding to their expectations and demands and listening to their feedbacks on the company’s product and services. these important factors affect the brand loyalty and makes customers have a consistent positive attitude and help in building long lasting relationships between customers and traditional fashion market brands and increase their market share and help to build a competitive edge over their rival markets