I. EXECUTIVE SUMMARY
Sweeter LLC will be established as a food service Limited Liability Company (LLC) at 10001 Georgetown Pike Unit 632, Great Falls, Virginia 22066.
Sweeter LLC launches with its first snack shop located in Tysons Corner Center, the popular shopping and entertainment hub located in Fairfax County, Virginia. The Company will offer residents and visitors a totally new taste of snacks and healthy drinks that are uniquely sweet/sour in a comfortable setting where they can refresh their taste buds while shopping or working at the mall.
i. Business Description
The Company shall be formed as a Limited Liability Company under Virginia state laws and headed by Ali Khazaei and Mohammad Khazaei.
ii. Business Mission
The Sweeter mission is to nourish people’s lives by offering a wide variety of sweet, sour, and delicious snack choices that can help everyone enjoy a balanced and healthy life, through unique and innovative treats.
iii. Business Structure
The Company will employ 1 part-time manager and 2 part-time employees.
Store Manager – Ali: 2 years of retail and customer service management experience. 4 years of IT Project Management for a small business providing management and oversight for key projects.
Employees – The company will employ two individuals to serve business needs.
iv. New Products
Our wholesome snacks center on themes of sweet and sour flavors including: Pomegranate, cherry and banana juices, specialty ice creams, sweet corn esquites (Mexican corn), assorted dry fruits, and several other treats, confections, and preserves made from fruits and spreads like Nutella.
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II. BUSINESS SUMMARY
i. Industry Overview
In the United States, the food service industry pursuing to make $48,000 in sales in the first year.
Research shows that consumers in this industry primarily focus on the following factors when making purchasing decisions:
We offer delicious treats for every palate currently not found elsewhere or offered at a single establishment, which makes us notable and distinguishes us from other places. Our goal is to sell new and innovative snacks and drinks sourced from the best quality ingredients.
ii. Business Goals and Objectives
Short Term:
Our short-term goal is to establish and increase our brand awareness by growing social media presence and promoting our products. The Company’s objective is to create an attractive, relaxing, and upscale interior design and provide a superior-tasting product backed by a unique quality store.
Long Term:
Our long-term goal is to increase sales by opening new stores and creating a stellar reputation by introducing new products every year.
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III. MARKETING STRATEGY
i. Target Markets
The Company’s major target markets are as follows:
The estimated number of potential clients within the Company’s geographic scope is 800 per month.
ii. Pricing Strategy
Based on a thorough analysis of competitor pricing and customer acquisition costs, we have decided on the following pricing strategy:
Our product price points at the retail operation start as low as $1 with the most expensive product at $10.
iii. Distribution Strategy
All products will be distributed from Sweeter’s retail space. In addition, part of our long-term goal is to offer catering and delivery services.