SWOT Analysis for Anytown Restaurant

Strengths

During the tourist season, the restaurant gets many referrals from the resorts area.
Anytown restaurant has developed a year-round local customer base made up mostly of retirees.
The restaurant is close to a major highway, so there is potential to attract those driving along this route.
The chef at Anytown restaurant has graduated from the Culinary Institute of America and has many years of experience working in fine-dining restaurants.
The restaurant has a small, select menu of healthy food, including game and fish, and will create customized menu selections.
Customer counts increase by about 25% during the summer months, and the restaurant is open every day during the summer.

Weaknesses

The restaurant has a great staff, but employees are becoming more difficult to recruit because of their location and competition from other restaurant and foodservice industry employers.
Cash flow can be unreliable at times.
The restaurant does not have a lot of information about its competitors.
The restaurant operates mainly in two dining seasons.

The owner wants to set some goals to provide customers with high-quality, healthy Southern cuisine with superb and courteous service that represents hospitality in the Smoky Mountains.”
Several retirees have asked if the restaurant does catering.
The restaurant is close to a major highway, so there is potential to attract those driving along this route.
Customer counts increase by about 25% during the summer months, and the restaurant is open every day during the summer.

Competition since more restaurants are opening in the area offers the same check-average meals (about $30). So far.
Because of the restaurant’s location and competition from other restaurants and food services, they face difficulty recruiting.
Anytown restaurant faces competition since it is located in a somewhat remote natural setting while other properties are located in town.

After you have identified these factors, list the three factors you and your team would focus on.

Set plans to provide customers with high-quality, healthy southern cuisine with superb and courteous service that represents hospitality in the smoky mountains
Increasing the menu selection
Being authentic and not offer the same check average meals
Opening the restaurants for lunch and dinner and serving annually instead of the two dining seasons
Listen to the retirees and offer catering services.
Having useful information on its competitors