SWOT analysis of Toyota Motors in Morocco
SWOT analysis of Toyota Motors in Morocco addressees the internal environment. This framework analyzes the key strengths, weaknesses, market opportunities and threats of this company in this selected market. Toyota is one of the leading automobile companies in the world. Brand image is one of the major strength of this company to expand the business in Morocco. This company builds a strong brand value over the time. It always tries to be a trustworthy company to its customers. It is essential to build a positive image and wins trust of the people of Morocco. It helps them to maintain the high brand value in this country. This company always uses modern and updated technology in its manufacturing. This company invests a lot of money in research and development, which helps them to provide a car in a reasonable price to the people of this country. This company uses a global distribution network for its business operations in all over the world. The parts of the cares are sourced from suppliers from all around the world. Therefore, this company can build high quality cars in reasonable price for the people of Morocco.
Toyota has several weaknesses in its business operations. This company has weak position in the African market compare to other competitive companies. It is a big market for the automobile industry. Therefore, Toyota needs to focus on holding a significant position in Morocco market. Toyota makes its several products call back from the market in recent time due to it faces problems in driver safety and quality of the cars. It affects negatively to the brand image of this company. These are the major weaknesses of this company for the expanding the business in Morocco.
Toyota has several opportunities by implementing the digital technology and artificial intelligence in the car. It will help to improve the brand image and the supply chain management in Morocco. Toyota can use these technologies to retain the existing customer segment of this country. African is one of the largest markets of automobile industry. Therefore, these technologies help to improve the quality of the cares and provide opportunity for growth in Morocco Market.
Law and regulations are the major challenges for Toyota to expand its business in Morocco. The law and the regulations are strict for the large in this country. It increases the operational cost of this company. The emission control rule is another threat for this company in Morocco. The competitive pressure of Toyota is high in this market. It enhances the operational cost of the business. Therefore, it automatically increases the product cost of this company. The labor cost and the raw material cost is high in Morocco. It affects negatively to the profitability margin of this company.