TARGET MARKET OF CRT MOTOR AND LCD MONITOR
The Cathode ray tube is like a vacuum tube which have electron guns and phosphorescent screen which is used to display images and video. Today, people have desired to have CRT monitor which have many advantages than any other type of monitor. The one of the greatest advantage of CRT monitor is that it can run at any resolution and also looks great as compare to any other monitor. Many LCD runs at fixed resolution as CRT monitor can run at any resolution (Rynner, 2004).
A Target market is defined as the market in which a company wants to sell its products and services, it also target some sort of customers to achieve its goals. People who need quick response, CRT monitor benefits as it has a good feature of Responsiveness (Carli, 2006).
The target market of CRT monitor is the gaming lovers. Because, in games they have move left and right for which they need good resolution which CRT monitor gives. Otherwise, people prefer LCD monitor which have many advantages as compare to the CRT monitor.
LOCATION: http://www.tomshardware.com/answers/id-1830221/buy-suitable-crt-monitor-gaming.html
BUYING BEHAVIUOR OF CRT MONITOR AND LCD MONITOR
People prefer those things and gadgets which fit in their situation. Buying behavior of CRT monitor is quite different from the LCD monitor. CRT monitor has many disadvantages as compare to the LCD monitor. The only advantage of CRT monitor is responsiveness. As the responsive time is less than a picosecond. The data shown on the CRT monitor is instant as compare to the LCD monitors. The trsponsve time of LCD monitor is generally is %ms which is not good. It may seem like huge advantage as compare to the LCD monitor. But for the gaming lovers who need little output, this does not matter whether they prefer LCD monitor or CRT monitor (Carli, 2006). The excellent thing about the CRT monitor is that they have any fixed resolution as we seen in LCD monitors. The disadvantages of CRT monitor are:
High level of consumption or High power of consumption
It is very heavy and large
It comes in relatively small size
Unmatched colors
Blurred and fuzzy picture
It is flicker
It has very annoying buzz
Buying behavior is usually a sum total of consumer’s intentions, attitudes, taste and preferences, and decision regarding their behavior in the market area when purchasing any product or service. Behavior is not only depends on the preferences, consumer has to look out for the all advantages and disadvantages of the product. So, buying behavior of customers depends on the need for which they want monitor. The people who need monitor for the purpose of gaming would not find if they have CRT monitor. But people who need monitor for the professional purposes will have to the advantages and disadvantages of the monitor. Just for the one advantages of CRT monitor, people will not prefer CRT monitor. Buying behavior is usually a sum total of consumer’s intentions, attitudes, taste and preferences, and decision regarding their behavior in the market area when purchasing any product or service. The resolution of CRT is very flexible as compare to the LCD monitor (George, 2002).
LOCATIONS: https://www.quora.com/What-are-the-advantages-of-CRT-monitors
PRODUCT POSITIONING
Product positioning refers to the region that a brand inhabited in the mind of consumer that how the product is different from its competitors. Product positioning is generally of 4 types:
High quality – Low price
High quality – High price
Low quality – low price
Low quality – High price
In order to differentiate its products from its competitors, the company has to distinguish the features of their products as compare to its competitors. For example: what it is, what it does, how it is etc (Lee, 2013). To position its product from its competitors, company should make its brand image; the brand image is that image by which the product will be seen. Both products have good positioning as one see its logo and brand image. People are still purchasing the CRT monitor as it is very responsiveness. A Target market is defined as the market in which a company wants to sell its products and services, it also target some sort of customers to achieve its goals. People who need quick response, CRT monitor benefits as it has a good feature of Responsiveness (Ishida & Gemba & Nagano, 2017).
As we see the high quality of the LCD monitors, the price is also too high. For the one-time purchase as an individual, it is very expensive. But if we see that LCD monitor are very long lasting or has longer lifespan and also vey lower power consumption of electricity. So, it would be cheaper and wiser choice if we see the use for the longer time. The price of CRT is very low as compare to the LCD monitors (Ishida & Gemba & Nagano, 2017). For example: A person has to pay more 17″ LCD monitor as compare to the CRT monitor. But in few years, the price of both monitors has come down. There are many monitors are in market at suitable price range. There are some CRT monitors which costs high price as compare to the LCD monitors (George, 2002).
LOCATION:http://www.industrial-panels.com/CRT-replacement-monitors/5-7-lcd-replacement-for-6-crt-monitor
There is no other statement if we say that LCD monitors win over the CRT monitor in terms of space and physical size it needs. CRT monitors are generally big and bulky whereas, LCD monitor is very small, lightweight, and compact. it is easy to move around, if we want to. CRT has bigger screen, this mainly depends upon the manufacturer of the CRT monitor. There is a difference between the viewing areas and monitor screen of the CRT monitor is just because of the large and bulky size of the CRT monitor. Both CRT and LCD monitors provide vibrant and bright colors (Lee, 2013). As LCD monitor cannot display the maximum color as CRT does. In terms of the sharpness of the image, CRT is very flexible, whereas the LCD has fixed resolution which has increase the importance of the CRT monitors. For example: A person has to pay more 17″ LCD monitor as compare to the CRT monitor. But in few years, the price of both monitors has come down. There are many monitors are in market at suitable price range. There are some CRT monitors which costs high price as compare to the LCD monitors (Ishida & Gemba & Nagano, 2017).
REFRENCES:
Lee, J. (2013). Structural Analysis of LCD Monitor. Journal Of The Korea Academia-Industrial Cooperation Society, 14(9), 4191-4196. http://dx.doi.org/10.5762/kais.2013.14.9.4191
Ishida, S., Gemba, K., & Nagano, H. (2017). Exploratory research on the mechanism of latecomer advantages in the Asian LCD industry. International Journal Of Technology Management, 75(1/2/3/4), 1. http://dx.doi.org/10.1504/ijtm.2017.10006147
Carli, T. (2006). Stanford Resources Market Analysis for LCD Industry 1997. Liquid Crystals Today, 8(1), 11-11. http://dx.doi.org/10.1080/13583149808047696
Rynner, R. (2004). Color Collection of LCD Monitor Using High-order Multilayer Neural Network. The KIPS Transactions:Partb, 11B(2), 169-176. http://dx.doi.org/10.3745/kipstb.2004.11b.2.169
Chang, A., Chang, L., & Foliente, R. (2013). Mo1598 Colorectal Polyp Detection Rates: a Prospective Comparision of 19″ CRT Monitor Versus 26″ HD Lcd Monitor Versus 42″ HD Plasma Monitor and High Definition Versus Standard Definition Colonoscopes. Gastrointestinal Endoscopy, 77(5), AB440-AB441. http://dx.doi.org/10.1016/j.gie.2013.03.346
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Swan, H., & Pitta, D. (2010). The ultimate in new product design: molding the product concept to user learning needs. Journal Of Product & Brand Management, 19(4), 286-294. http://dx.doi.org/10.1108/10610421011073571
Wang, P. (2011). An LCD monitor with sufficiently precise timing for research in vision. Frontiers In Human Neuroscience, 5. http://dx.doi.org/10.3389/fnhum.2011.00085
Woodhead, A. (2016). How to select a CRT monitor. Displays, 12(3-4), 199. http://dx.doi.org/10.1016/0141-9382(91)90067-n
George, B. (2002). The relationship between buying behaviour, personality and other compulsive behaviours. Journal Of Consumer Behaviour, 2(1), 7-22. http://dx.doi.org/10.1002/cb.86