Term Paper Proposal and Outline
Question
How does TV commercials Portray gender in Modern Word?
Topic
Gender representation in TV commercials in the modern world
Sources
Matthes, Jörg, Michael Peeler, and Karoline Adam. “Gender-role portrayals in television advertising across the globe.” Sex roles 75.7-8 (2016): 314-327. https://link.springer.com/article/10.1007/s11199-016-0617-y
This article provides an exciting insight into the gender roles portrayed in television commercials. It provides essential information on the stereotypical representation of women and men on television advertisements. According to the article, results from various studies indicate a mixed reaction. While some findings are showing male predominance in primetime news representation others indicate female dominance. This article will enable me to understand how various genders have been represented depending on the cultural context of the community involved. I will use the information obtained in this article to expand the scope of my research
Daalmans, Serena, Mariska Kleemans, and Anne Sadza. “Gender representation on gender-targeted television channels: A comparison of female-and male-targeted TV channels in the Netherlands.” https://link.springer.com/content/pdf/10.1007/s11199-016-0727-6.pdf
This article provides information on the differences in the gender representation of females and male-targeted channels. The information obtained from this article will enable me to present strong arguments about gender representation in my essay. It will also enable me to explain the content of gender stereotypes.
Sink, Alexander, and Dana Mastro. “Depictions of gender on primetime television: A quantitative content analysis.” Mass Communication and Society 20.1 (2017): 3-22.
https://link.springer.com/article/10.1007/s11199-016-0617-y
This article provides in-depth information on how gender is portrayed on prime time news on TV. The authors provide an in-depth analysis of gender from the perspective of equalization, occupation, and stereotype. The content from this article will enable me to examine how various genders are marginalized in prime time television advertisements.
Outline of the proposal
Title: Gender representation in TV commercials in the modern world
Introduction
This section introduces the research topic, gives its past statistics, and states the thesis statement.
Body
This section will discuss the following topics;
- Current status and trends in Gender Representation in TV commercials
This section will explore how gender representation in TV commercials continues to change to suit the modern-day requirements.
- Sex and product use in TV commercials
This section will explain how both men and women are portrayed in advertising different products. It will also show how the stereotype is linked to advertising beauty products
- Role of women and men in TV commercials
This section will explore the roles played by both men and women in the TV commercial. It will show how both men and women are assigned different roles according to their gender
- The portrayal of women and men as sex objects in TV commercials
This section will explain how men and women are portrayed as sex objects in TV commercials.
Conclusion
The conclusion will provide a summary of the issues discussed and the finding from the research topic. It will also outline recommendation on how gender is portrayed in the TV commercial
Works Cited
Daalmans, Serena, Mariska Kleemans, and Anne Sadza. “Gender representation on gender-targeted television channels: A comparison of female-and male-targeted TV channels in the Netherlands.” Sex roles 77.5-6 (2017): 366-378. DOI 10.1007/s11199-016-0727-6
https://doi.org/10.1080/15205436.2016.1212243
Matthes, Jörg, Michael Prieler, and Karoline Adam. “Gender-role portrayals in television advertising across the globe.” Sex roles 75.7-8 (2016): 314-327. DOI 10.1007/s11199-016-0617-y
Sink, Alexander, and Dana Mastro. “Depictions of gender on primetime television: A quantitative content analysis.” Mass Communication and Society 20.1 (2017): 3-22.