THE CONTEXT OF BUSINESS
MN3102
Assignment 2
Individual powerpoint slides submission
Assignment weighting 40%
This is an individual assignment where you will submit a detailed power point slide presentation (maximum 15 slides) that will demonstrate the impact of globalisation on both large and small businesses.You need to research two companies that are in the same industry or business (one large business and one comparatively small for example British Airways and Easy Jet) You need to compare and contrast to see that how the two businesses are different in their business approach.
Group Assignment Description
You will identify how two different organisations compare on the basis of:
- Status: size, location(s), employees, local or global, organisational structure(functional/divisional/matrix)
- Marketing: 4 P’s, branding, advertising
- Economy: Supply and Demand, Market share, profit/ financial statistics
- You will then identify what challenges they face and how they could overcome them
- You must come up with realistic recommendations for them that match their organisational position.
The power point presentation should be detailed with maximum 15 slides having intext referencing -the last slide needs to be of your Reference list.
Minimum 3 academic references.
Assessment Criteria
- You have undertaken good research demonstrated by your organisational knowledge
- Analysis of both the organizations based on status, marketing and economy
- You have identified potential challenges and developed realistic recommendations for both businesses
- Level of professionalism with presentation with in text referencing and reference list using the Harvard referencing system
The assignment will be submitted in week 18 on Friday 19th June by 3 pm
| Grading Scheme for Assignment 2 for MN3102 Assignment: Group Presentation
| ||
| Marking criteria | Letter grade | Mark recorded |
| The extent to which the work shows evidence of EXCELLENT RESEARCH: · You have undertaken EXCELLENT research demonstrated by your organisational knowledge · Excellent Analysis of both the organizations based on status, marketing and economy · You have identified potential challenges and developed realistic /Exceptional recommendations · Excellent Level of professionalism with presentation with in text referencing and reference list using the Harvard referencing system · Harvard Referencing – Correct intext referencing-Evidence of wide reading, application and referencing. |
A+
|
95 |
| A
| 85 | |
| A- | 75 | |
| The extent to which the work shows evidence of VERY GOOD RESEARCH: · You have undertaken very good research demonstrated by your organisational knowledge · Analysis of both the organizations based on status, marketing and economy · You have identified potential challenges and developed realistic recommendations · Level of professionalism with presentation with in text referencing and reference list using the Harvard referencing system · Harvard Referencing: Good referencing. | B+ | 67 |
| B | 63 | |
| The extent to which the work shows GOOD/REASONABLE RESEARCH: · You have undertaken good research demonstrated by your organisational knowledge · Analysis of both the organizations based on status, marketing and economy · You have identified potential challenges and developed realistic recommendations · Level of professionalism with presentation with in text referencing and reference list using the Harvard referencing system · Harvard referencing needs improvement.
| C+ | 57 |
| C | 53 | |
| The extent to which the work shows adequate, but limited and weak research: · You have undertaken limited research demonstrated by your organisational knowledge · Weak Analysis of both the organizations based on status, marketing and economy · You have identified potential challenges and developed realistic recommendations · Inadequate Level of professionalism with presentation with in text referencing and reference list using the Harvard referencing system
Some evidence of reading, that is, Harvard referencing needs improvement | D+ | 47 |
| D | 43 | |
| Does not address the assignment criteria. Presents minimal material related to the topic. Little evidence of understanding of the theory. Poor structure. Little evidence of scholarship and Harvard referencing | F1 | 37 |
| Does not address the task set. Little evidence of understanding either the task or the subject matter. | F2 | 23 |
| Fail – Non-attendance and non-engagement. | F3 | 0 |