The Hennese&Mauritz(H&M)

The Hennese&Mauritz(H&M)

The Hennese&Mauritz(H&M) brand is an international wear enterprise located in Sweden which deals in designs that move quickly in fashion outfit for women and men. H&M is used in 62 countries and in 2015 it was estimated to be having over 4,500 stores, and around 132,000 employees. H&M is the runners up global wear retailer, lagging behind Inditex, a company based in Spain. The organization(H&M) majorly depends on online shopping as its main seller preference, having a total of up to 33 countries using it.

Erling Persson, the founder of H&M in 1947 had his first shop in Sweden at Vasteras, which at first dealt with women’s clothing only. In 1968, Persson managed to acquire Mauritz Widforss, his competitor and later on brought the inclusion of a menswear, a commodity which led to the change of the company’s name to Hennes & Mauritz(H&M). In 1974, the H&M brand managed to be listed on the Stockholm Stock Exchange which thus led to an achievement of opening its first shop in London outside Scandinavia that is back in the year 1976.

The H&M brand continued its expansion in Europe, where it began to retail its product online after purchasing the domain hm.com from an institution known as A1 in the year 1998. In 31 march 2000, H&M opened its first branch in U.S. along the fifth avenue which marked the start of expansion outside of Europe. The H&M brand decided to expand their sales after a conference that it would start vending home furnishings as part of its new service.H&M achieved its most valuable global brand after being ranked by Interbrand having launched concept stores, for example Cheap Monday, Monki, and COS.

Part 2 Retail

Part 3 E-tailing

Part 4 Conclusions