The Root of American Consumers Society
One product I but regular is the “Dove Dry Spray Antiperspirant Deodorant,” which cost around 9 dollars. Without adverting, customers cannot know the existence of this products. Personally, I learned about the product on a YouTube ad, and later my friend told me about the it. I have been buying the same products for almost a year now. Considering the level of competition in the global market, it is clear that there exist hundreds, and probably, thousands of companies selling beauty and skin care products for men, hence without marketing, it becomes complicated for a prospective buyer to settle on what they want.
However, a product such as “date bundles” negates from the idea that advertising helps buyers to know what they want and where to get it, mainly because consumption of data bundles depends on services providers supported by telecommunication company mobile line used by individuals. For example, one can either user T-Mobile, AT&T, Verizon, Sprint, or the US Cellular. As such, customers only know where to get their data, how to, as well as cost. So, advertising in these companies is minimal unless when they have a promotion or a change customers’ data plans.
This week’s reading illuminates the advertising debate in many ways. First, marketing is apparent as far as creating a link with consumers is concerned. The only way business can signal their existence, tell consumers what they offer, and pursued them to buy is through advertising. Also, business have continually increased marketing budgeting to meet global economic thresholds of competition from huge multination. All these efforts are aimed at creating convenience for consumers and yielding competitive advantage for businesses.
