Three Pillars And Future Impact
Marketing as a discipline contains all the measures that a company undertakes to attract customers and sustain a proper relationship with them (Hollensen, 2019). Networking with all the potential customers or past clients makes part of marketing professions. This role involves playing golf with probable customers, writing thank you emails, returning emails, and calls from different clients and holding consecutive meetings with customers (Hollensen, 2019). At its primary level, the marketing profession seeks to match the company service and products to the demands of customers who want to access those products. The goal f matching these products to customers ultimately leads to an increase in the company profit rate. In this paper, I will examine how each of the three pillars can be integrated into the marketing practice, its future impact, and its contribution to greater social good in the business industry and within the community.
Servant leadership
The major challenge in many marketing professionals is the ability to create a balance between marketing practice as a profession and leadership as a personal attribute. There exists a fragile line between being a leader in the marketing practice and a servant in the same job. To attain success in the marketing profession, I will nature and concentrate more on the spirit of servant leadership rather than a leader in the same practice (Jaramillo et al. 2015). The sense of servant leadership defines one’s principles and goals that the daily professional activities should be based on for both the company or organization and customers to realize that company product and service growth and sustainability are given priority ahead of aspirations.
I purpose to incorporate the attribute of servant leadership in my marketing profession effectively. In my view, being a servant leadership means being in a better position to manage disagreements, conflicts, and personal differences that occur when handling daily marketing practices. Incorporating cultural intelligence is another significant aspect of servant leadership that I will fully apply whenever there are work ethics and conflict issues. The concept of servant leadership will introduce teamwork in my work environment rather than marketing leaders seeing myself as I (Jaramillo et al. 2015). It will not only empower the entire team and but, at the same time, pay much attention to the purpose and objective of the marketing practice.
Entrepreneurism
It shapes the individual attitude so that they are designed to have a unit goal in working towards their goals and objectives in the current competitive market environment. The concept of Entrepreneurism determines how each individual is driven to achieve the creativity required to attain daily goals and objectives (Renton & Richard, 2020). Research shows that entrepreneurs deal with the ability to incorporate others to share business challenges and skills. Either, entrepreneurs involve grasping a chance and involving others. Therefore, the spirit consists of setting a vision and including the rest of the team in its implementation.
However, the concept of entrepreneurism involving taking a risk in any particular business activity, I will adopt it in my marketing practice because business growth is about risk-taking. Success is about taking a risk and working hard and creatively to achieve foreseen achievements (Renton & Richard, 2020). The more I will take a chance in marketing different products and services, the more profitable it will be for me. In my marketing practice, entrepreneurism will help me think outside the box and explore new opportunities which might turn out to be profitable at both organizational and individual level.
Ethics
Ethics, attracting, and maintaining customers are three inseparable aspects. Looking at the concept from the perspective of a marketing professional, I believe that through the use of ethical principles, one can increase the marketing success rate by conducting marketing exercises in a socially-acceptable and most appropriate way (Aguirre, 2017). I will run marketing practices as a marketing leader guided by customer social and economic ethics. For example, I will not take part in the advertising of products or services whose profit-making is at the expense of environmental degradation or social welfare of customers (Aguirre, 2017). My daily marketing practices will remain to be ethnically upright but also pursuing the goal of the business on equal measure. The concept of ethics helps in protecting customers from exploitation by the business community. Through ethical consideration, I will be in a position to set a good example that can be used as a reference point by future marketers.
The three pillars of servant leadership, ethics, and entrepreneurs are essential in any marketing activity. Knowledge and skills of these three pillars play a significant role in identifying techniques and strategies used to create customer interest in the te business products and services. However, marketers determine the price of a commodity-based on demand and supply; the firm’s profit and market growth highly depend on marketers’ attention to the three pillars. This will significantly help a firm make the indented profit and stay competitive in the market and also help in keeping a good reputation. It is my view that for one to be successful in the marketing profession, he or she needs to have a set of servant leadership, ethics, and entrepreneurship natural habits and skills (Dhahri & Omri, 2018). Marketing practice guided by the three pillars promotes a high level of integrity that, in result, stimulates a sense of trustworthiness from customers. It also encourages customers and other team members to accept and follow the firm’s vision.
Conclusion
In conclusion, servant leadership, ethics, and entrepreneurs are not the only pillars needed to attain long term organizational goals of increased profitability and market growth. However, the three components help to balance the business interest, the interest of business owners, and that of the society. The knowledge and understanding of these three pillars are required in the daily running of the business marketing activities.
References
Aguirre, G., Hyman, M. R., Goudge, D., Genchev, S., Carrell, A., & Hamilton, C. (2017).
Dhahri, S., & Omri, A. (2018). Entrepreneurship contribution to the three pillars of sustainable development: What does the evidence say?. World Development, 106, 64-77.
Hollensen, S. (2019). Marketing management: A relationship approach. Pearson Education.
Jaramillo, F., Bande, B., & Varela, J. (2015). Servant leadership and ethics: A dyadic examination of supervisor behaviors and salesperson perceptions. Journal of Personal Selling & Sales Management, 35(2), 108-124.
Teaching ethics to market and logistics majors: A transformative learning experiment. Journal of Education for Business, 92(3), 121-128
Renton, M., & Richard, J. E. (2020). Entrepreneurship in marketing: Socializing partners for brand governance in EM firms. Journal of Business Research, 113, 180-188.