Tobacco packaging

Tobacco packaging

Tobacco packaging is regarded as one of the most important sections of developing the product. In this manner, it takes precedence over other factions of production. Therefore, the research aims at developing an in-depth analysis of the packaging of tobacco products. As such, individuals would have more information related to the growth of tobacco among current and potential users of the product. They will be gauged in terms of the linkage between tobacco use and packaging and thus discern if the packaging of tobacco products has a direct effect on users and potential users. To establish a proper paper that addresses each of the issues that plague people within and outside the tobacco industry, one should consider asking important questions related to the subject.

Firstly, do well-designed and packaged cigarette manufacturers have more sales than their counterparts with lightly-drawn packaging materials? In this instance, it is important to determine the relevance of packaging in terms of its effect on the sales exhibited, where there is a high chance for young people to feel attracted to a heavily-drawn package as opposed to the one with minimal markings (Ford 2012). Additionally, some people may perceive well-drawn tobacco packages as superior to others with fewer designs, resulting in increased sales for the tobacco company.

Furthermore, do lightly drawn tobacco packages elicit lower prices? Individuals, particularly those of younger generations, consider heavily-drawn packages as synonymous with money. In this manner, they may expect that a product with many markings is more expensive than the lightly-colored one. Based on this issue, it would be prudent to assume that a tobacco company could gain higher revenues by eliciting a higher price than its counterparts with lightly-colored packages (Ford 2012). As consumers may expect that the former company takes a lot of time in manufacturing its product, as evidenced by the packaging, the organization is provided with the avenue to hike its prices.

Additionally, does the packaging of tobacco influence how it is perceived by society? Tobacco is a dangerously addictive product that is attached to various illnesses such as lung cancer (Rimmer 2018). Nevertheless, despite numerous campaigns that preach against the use of tobacco, many individuals continue to use the product. However, there are variations to each tobacco product, where it would be prudent to determine if a customer’s perception concerning the product is dependent on its packaging, where a lightly-colored pack could be replaced with a heavily colored one to elicit more sales.

Type of Method

The researcher uses qualitative analysis to develop ideologies on the tobacco packaging subject. in this instance, the researcher concentrates on activities such as the perceptions of people and their feeling towards a product based on a notion developed during their interaction with those who have altered the packaging (Ford 2012). Additionally, rather than develop a product with numerous positive factions, individuals are encouraged to offer better packaging. Nonetheless, while a qualitative approach is mostly emphasized in the research report, the author also gains information from random people. The use of random people to provide information could be deemed as a form of snowballing technique, where the researcher gains participants when they are referred to the study by their friends or acquaintances. A qualitative approach is better in this research because it allows the audience and researcher to ascertain various intricate facts about the packaging that would otherwise be left out of a quantitative study (Kuada 2012). For instance, some individuals buy tobacco products based on their visual qualities. Therefore, such an individual does not have an orientation but is focused on what pleases them. In such an instance, a person’s abstract predilections towards the product cannot be measured. However, by using qualitative research, the researcher can accurately come up with conclusions as qualitative studies can accurately gauge a participant’s inclination as they are tailored for such issues.

Furthermore, the researcher has chosen to use primary data as the chief source of information. In such an instance, the researcher develops their notions from literary texts that have been peer-reviewed. Moreover, the researcher seeks information from individuals who either take tobacco or are potential users of tobacco. By developing a notion based on primary data, it is clear that the research is correct as most of it is derived from its initial source. Furthermore, the researcher uses interviews to develop information for analysis (Ford 2012). The research does not have a closed-ended question, allowing individuals to provide clear and concise answers to the questions posed.

Moreover, a face-to-face interview was conducted to gain information on the tobacco habits that are elicited by people due to tobacco packages. Face-to-face meetings are helpful in the development of an efficient session as the researcher is able to read non-verbal cues that are illustrated by the interviewee. In such a situation, a face-to-face interview is the best method of application as the researcher does not have a lot of information on the tobacco habits of the participants (Kuada 2012). Additionally, the researcher has incorporated probability sampling as the method of sampling. In this instance, the paper illustrates a simple random sampling technique as the individuals evidenced in the article are not related in any way.

In conclusion, determining whether or not the packaging is a major influential party in the tobacco usage practices of individuals is a difficult task. Nonetheless, with the right tools, one can gauge these practices and come up with an accurate determination of the use of tobacco based on its packaging. In this manner, the use of a qualitative form of analysis is helpful in accurately determining the perceptions of people as the researcher employs a qualitative method of analysis. An interview is the best method of integration in the study as it allows individuals to quantify the feelings of people, allowing the researcher to come up with an accurate gauge of the tobacco usage level of study participants. In this manner, individuals can adequately determine whether or not the tobacco packaging habits of various companies have a positive or negative effect on their growth in terms of use and pricing.