Tom’s Discount Store
Great customer relationships are critical to the success of any business (Gbadamosi, 2016). However, they are not established in a fortnight. Like personal relationships, it is essential to nurture and cultivate customer relationships. For the case of Tom’s Discount Store, regardless of the complaints raised, the main objective is to maintain a good relationship to secure business. In this particular case, I would resort to going to Tom’s Discount Store even if it is possible on the same day the grievance was raised and checked to evaluate if any undamaged goods can be put back on the shelf. I would then take a replacement order from the customer and email or phone in the replacement order instantly.
The proposed course of action is ideal since some of the purchased goods will have been saved, and at the same time, the company’s profile and relationship with Tom’s Discount Store will not be tainted. The customer will be impressed by the personal and prompt response to the scenario and even be more receptive toward the remedy. Once the damaged items have been identified, placing a replacement order instantaneously would conform to the business’s policy of returning purchases worth more than $500 if reciprocal orders are placed immediately. With that course of action, I would have endeared my company to Tom’s Discount Store and managed to sell the goods in general successfully.
Therefore, in any dealing between the customer and a company, the maintenance of relationships is critical to success. Business relationships that are taken for granted often fade in a flash. The key philosophy to consider is that a good and strong relationship is created around making others feel important and valued. When this is accomplished, like the way the scenario has been addressed, success will follow.
Reference
Gbadamosi, A. (2016). Handbook of research on consumerism and buying behavior in developing nations. IGI Global.