TOP 10 BUSINESS STRATEGIES   AN ACCOUNTANT COULD IMPLEMENT IN THE FIELD OF ONLINE MARKETING DURING COVID 19

TOP 10 BUSINESS STRATEGIES   AN ACCOUNTANT COULD IMPLEMENT IN THE FIELD OF ONLINE MARKETING DURING COVID 19

With the offices and industries being shut during covid 19, all the business has turned towards the field of digital marketing to approach their customers and encourage new customers. Competition among businesses has risen in the digital platform, and companies compete to be recognized in the digital world. .Here are ten strategies by which an accountant of an organization could take up during the coronavirus crisis

1. Go digital:

• The first and foremost step is to go digital to advertise the official website. Implement a cost-effective method by which one can increase the traffic of the website.
• Instead of implementing on television advertisement that can cost you a lot, go for digital advertising tools.
• Many organizations contact their customers via social media.
• .

2. Comply with the other instruction at in terms of the circumstances

• We have seen a lot of TVs, and it is quite bizarre to see irrelevant ads at this moment.
• Companies move quickly from the normal culture and adapt to the situation quickly as they understand their consumers and their requirements well.

3. CRM

• As markets are down opting for a paid advertisement to market one’s business is quite foolish.
• Instead opt for email marketing, the cheapest model.
• Start an email campaign by engaging the audience, i.e. your customers once again.
• This is one of the easiest and the most effective ways to get back into the business and get on a larger scale.
• With the mail list available, they could show empathy towards their customers.
• Can train their customers in terms of the tax payment as well as the loan details.

4. PPC Ads to the Rescue

• With the lockdown persisting and people remaining in their homes willingly or unwillingly most of the people are online these days
• This might be the right time to introduce PPC, i.e. Pay Per Click Ad.
• Stand out from the competitors.
• The tourism sector might be one of those industries that would never benefit through this.

5. Use the GA account.

• Owning a google analytic account help in setting up your account, your website
• It helps to analyze the traffic details, landing pages, keywords, traffic sources etc

6.Automated technology

• This automatic technology avoids all recurring procedures.
• Reduces unnecessary waste of time and this time could be used fruitfully to focus on the business

7.Invoice and Digital Payment

•  Through this platform, the business owners can send payment reminders to their customers

8. Cloud-based technology

• Most of the accounting softwares have cloud-based apps. This way, one could access them anywhere. All you need is the internet.
• You would be able to access your accounts anytime and anywhere you want.

Conclusion

The pandemic has brought the world to a standstill. With the economy going down, and offices being shut, there is no other option other than to turn towards a digital platform for marketing

Make sure to update the official website occasionally; keep in check with the social media handles of the company from now. If these steps are implemented, one need not start from a scratch next time when a scenario like this comes up.