Top Ten Things You Need to Do After Launching Your Website
Launching a website is a great step in business though if approached wrongly, it can fail to deliver the desired digital marketing objectives of your business. After launching your website, ensure the setup is proper and ready for the public.
A great website can stand the test of time, have peak performance, and give you a return on your investment. Below are the things you should do after launching your website.
Get Feedback
It is important to announce your website has gone live only after getting feedback from relevant people in your organization. The secret kind of launch gives you some time to improve on any issue that arises internally.
You should also get feedback from people outside of your company before you do a hard website launch. External feedback from different backgrounds can give you new ideas that can make the website better for your marketing goals.
Check Your Site’s Speed
Since Google announced that speed is one of the factors for ranking websites, you can no longer take your website speed for granted as most users hate slow loading sites. Using available digital tools, you can improve your website speed by analyzing the issues affecting its speed and working on them.
Write your Website Launch Story
Your website launch story is very critical, as it is what you will pitch to the people. The story should have a catchy, unique headline to capture what the site is all about. It should list necessary details like name, location, website address, and social media pages. Though the story should be short, it should be able to talk about all your websites’ unique offerings.
Promote Your Website
If you need people to know about your site, read your content, and download your lead magnet, ensure you promote it. The website page and SEO descriptions must be in order. The site should also look great before you share it with someone.
You can promote your site through social media marketing and email marketing. For email marketing to work effectively, send highly targeted, relevant emails to your current clients and subscribers with a valid reason to visit your website.
You can also promote your website by collaborating with friends and connections in your network to write guest posts.
Find Relevant Websites and Blogs
When you find relevant sites, blogs, forums, and influencers to post about your website, it helps build awareness. Though it is difficult to get featured in some of the big sites, you can post your link and summarize what your website is all about.
Do not forget the blog posts on your website. Ensure you also publish on LinkedIn posts that feature your website story and your critical visuals on professional sites such as LinkedIn.
Get Social
The blog posts are not enough. You should go further and announce your website’s launch to your ideal audience on social media sites such as Facebook and Twitter. When announcing on your social media pages, don’t just post a link. Include images and catchy messages that can entice more people to visit your site and improve engagement.
Social media marketing will help increase your brand awareness and improve your lead generation. As your company page focuses on lead generation for your website, you can also structure your page with an attractive header, company description, and a clickable section to focus on conversion. Regular postings can boost your thought leadership credentials. Nevertheless, it would be great if you did not spam your connections and followers.
Analyze your traffic
Understanding your website traffic flow is very critical in making the site meet your digital marketing objectives. It would be best to understand who the site visitors are, where they come from, and other analytics.
Even though there are other tools you can use to analyze your website traffic, Google Analytics is the most preferred and easy to use. It will help you analyze your website users deeply. The amount of traffic leaving and visiting your site will also depend on the content you publish. Make your content productive with tips and industry information to attract referrals links.
Without traffic statistics, it won’t be easy to figure out how to improve your site to attract more users.
Monitor Your Search Engine Rankings
Search engine optimization involves doing your best to rank top on the google search engine. A website with good ranking gets more traffic and increases its level of popularity. For your website to rank top on google search, below are some of the things you should do:
- Make sure your site is mobile-friendly
- Ensure your site speed is good. Good website speed should load within 3 seconds or less.
- Ensure that your site keywords and blog posts are the same in the title, first paragraph, and URL. You can monitor your keywords using software or just manually by inputting a keyword in Google search and taking note of the position of your website.
More website traffic is good for your business; hence, the need to monitor whether your search engine optimization efforts are working or not.
Set Up Google Alerts to Monitor Mentions
Google alerts are essential as they can help you stay on top of the competition by getting to know of any website that contains your keywords. The alerts are also from new sites that have keywords that interest you.
You should set the alerts to monitor things such as your company name, web site’s name, and other matters relating to your website, such as customer feedback.
Start a Maintenance Plan
Though most people overlook website maintenance, it is crucial, especially when it comes to your site’s security and functionality. Your website should have security measures in place, such as SSL corticate and performance enhancement plugins.
Are you in search of website maintenance services? Contact us today, and we will help you keep the hackers away and keep your site fast and user friendly.