Twitter, as a key social media platform for businesses.
Introduction
Twitter is a social media platform that has connected people from all walks of life and different races, ethnicities, and cultures throughout the world. It has many uses, such as communicating with one another, passing information. It makes the world a global village. People get to connect from the press of a button. Although Twitter has made serious impacts in our mode of communication, it has also transformed the way businesses conduct their business.
One of the areas that twitter has transformed businesses is that they can expand their market base for their services and products, an example of how twitter has expanded the market base of the various company is the ability of companies to advertise their products beyond the borders of the countries they are located. A company in India can advertise its products or services in South America, North America, Africa, or even the rest of Asia. In the traditional sense of advertising, it would have been expensive for companies to make advertisements sin such as vast territories, and this is made possible and cheap through twitter.
Another advantage of twitter in the business platform is that businesses can get feedback from the users of their products and services. How users respond on social media, for example, their user experience or the effectiveness of a product or a service makes businesses to be able to work on improving their services and products. Without feedback, it becomes difficult to connect with the consumers, and this is dangerous for businesses for they may lose customers or even get a damaged reputation because they are not listening to what the consumers want in the products or services they sell.
In conclusion, Twitter has revolutionized the marketing, advertising, and user experience of products and services produced by businesses. It would be a hill task to conduct business in this modern world without a business account. Gone are the days where one would have to send a letter to businesses to give their feedback or be on their mail list to get an advert for their new products and services. The role of the twitter platform has made a tremendous impact in the business world, and it for this reason that all businesses have come to appreciate this fact and enrolled in the new normal.