Typography
Typography – There are two fonts to the Smithsonian brand, Minion Pro and Basier Circle. Each font has its own personality, but they work together well and use it in a way that looks fit for the overall mix. The Minion Pro is a wide range of sans serif font, and the thickness of font line is moderate, the glyph is generous and decent, the overall excellent, can be applied to information display, web design, visual design, word posts and all legitimate applications. Besides, the Minion typeface is also used in the following logos, movie posters or album covers etc. For instance, DreamWorks, Kid Icarus Uprising. Basier circle is inspired by the International Style, a modern grotesque sans serif font. It is a modern and neutral font family,ideal for logo, branding, editorial design, and web and screen design.