Mind Mapping
Uber Technologies Inc.
Introduction
The founding of Uber Inc. revolutionized the taxi ride-hailing industry. The uber ride-hailing service provided by Uber Inc. fails to offer ample security to its users, as evident by the numerous cases of attacks on both passengers and drivers. The SCAMPER theory provides an elaborate structure for optimizing customer satisfaction for uber users arising from increased security to all the users (Ozyaprak, 2016). Also, the safety of women and minority groups such as the LGBTQ+ community can be enhanced through the SCAMPER theory, thus ensuring maximum security for everyone regardless of diversity, especially on aspects such as gender and religion.
Substitute
The Uber ride-hailing service is accessible on both mobile applications and websites made by Uber Inc. The security feature of the Uber ride-hailing services should include a feature that allows minority groups such as the LGBTQ+ to access rides where the drivers are a member of the LGBTQ+ community. Female drivers should also be prioritized to drive around female passengers. As such, Uber Inc. will enhance the security of such groups of people that are usually subjected to a lot of crime and cruelty.
Combine
The security features of the mobile app and website of Uber Inc. should be merged with the modernized facial recognition and cloud computing technology. Such a combination would mitigate against imposters from both the scopes of a driver and a passenger. Facial recognition technology could also streamline the payment options provided by Uber’s app and website, thus improving the safety of the third-party payment options offered by Uber. Such a combination of the previously mentioned technology features would further enhance the security provided by the Uber ride-hailing service, whether physical or payments safety (AnkurBansal et al., 2013).
Adapt
Cultural competence is essential to the success of modern society (Sue, 2001). Uber Inc. should adapt itself to the changing facets of culture and gender. For instance, the emergence of non-binary persons should be given a keen consideration to allow every user of the Uber ride-hailing service to enjoy their services completely. Ethnicity is still a global issue, and Uber Inc. should adapt to the prevailing trends of the ethnicity of encouraging equality for all human beings. For instance, Uber Inc. should promote the pairing of individuals from different ethnicities or backgrounds to promote equality.
Modify
Uber Inc. should encourage the curating of its ride-hailing services to suit the various regions that can access its services. For instance, the mobile app and website should be written in the language best understood by the citizens of a particular country. For example, in Africa, most residents are multilingual, and Uber Inc. should consider, for instance, using Kiswahili in the provision of their ride-hailing services. Such an endeavor would practically enable Uber Inc. to associate with the current needs of the given community or country.
Put to another use
Uber Inc. should consider providing an efficient ride-hailing service that caters to the blind and deaf communities. For the blind, the company could employ the use of voice technology to facilitate them in their use of their ride-hailing service. Currently, technology has significantly evolved, and as such, Uber Inc. should provide features such as sign language that allows the deaf to use their ride-hailing service.
Elaborate
Uber Inc. should improve its inclusivity efforts from mere talks to practical actions. For instance, the application could provide a feature that educates on the merits of cultural diversity. As such, Uber Inc. would be able to offer ride-hailing services that are in line with the need for diversity in modern society.
Reverse
A reverse in the SCAMPER techniques mentioned above could result in a more efficient ride-hailing service provided by Uber Inc. Gender considerations existing in modern society would be catered for in the mobile app and website offered by Uber Inc. Also, the deaf and blind communities would still be taken care of by their needs.
Conclusion
The uber ride-hailing service has benefitted many people through the provision of its ride-hailing service. However, Uber Inc. needs to increase its security features to ensure that all users of its ride-hailing service are safe. Also, minority groups of the society should be well catered for in the Uber’s ride-hailing service. SCAMPER theory, as utilized above, develops creative techniques that underscore the need for high-level security in the ride-hailing service provided by Uber Inc.
Mind Map
References
Ozyaprak, M. (2016). The effectiveness of the SCAMPER technique on creative thinking skills. Journal for the Education of Gifted young scientists, 4(1), 31-40.
AnkurBansal, M., Sharma, A., & Gupta, A. (2013). A Review Paper on FACIAL RECOGNITION‖. International Journal on Recent and Innovation Trends in Computing and Communication (IJRITCC), 1(4), 224-228.
Sue, D. W. (2001). Multidimensional facets of cultural competence. The counseling psychologist, 29(6), 790-821.