Value proposition for a service business that collects e-waste from corporates
Customer profile
Customer jobs
The customer of an organization has the task to ensure that all the equipment such as the computers and photocopies and other electronics have been cleared in the office building since they belonged to another occupant so as they could move in new items. However, the problem is that there is too much waste that cannot be disposed of in a regular bin. Furthermore, the company is at a tight budget pressure and also the person’s task to this job has to report to the manager.
- Clear out all electronics
- Appear Responsible
- Budget pressure
- Peace of mind
Gains
The customer gains are much unique since they want everything to be disposed of properly because it is the right thing to do and that all the items must be moved within a period of three days to allow space for the next office occupant. Furthermore, the customer sees themselves as responsible individuals and want to portray a good image to their customers.
- Simplicity
- A feeling of doing the right thing
- Immediate collection
Pains
The customer does not want to overpay for the charges because they are working on a tight budget. Also, the would like all the items to be disposed of properly so that they do not get negative publicity by breaking the law or even being sent to court.
- Overpaying
- Legal issues
Value Map
Products and service
- Fixed call out rate
- Guaranteed recycling of all the trash
- Employing people with disabilities
- $350 per year membership with a flat rate of $1 per kilogram of the item collected
- $3 per kilogram for the first 500 kilograms collected and $2 for every extra trash per kilogram.
Pain reliever
The customer will appreciate the fact that all the old machinery has been properly recycled. Furthermore, due to their tight budget, the customer will feel comfortable with the fair rates that will be charged and would not affect their budget.
- All items recycled
- Budget-Friendly
Gain creators
The customer can advertise themselves as individuals who are concerned about the environment for both their staff and also the customers. Furthermore, they can feel good about providing opportunities for people from marginalized backgrounds and people with disabilities.
- Peace of mind
- Appear social conscious
- Swift resolution
Fit
Since the two canvas have been filled it is essential to determine the fit between the two. There is a good alignment between the customer’s profile and the value map because there is a clear overlap between their needs and what is provided at the end. Furthermore, there is room for improvement especially if the customer is not sure whether the offer is cheap or expensive or how much they could pay if the job was completed by another company. Lastly, the fit is perfectly done because the value proposition addresses the important customer gains and also their pains since at the end they will be able to obtain peace of mind, the work will be done at a budget-friendly since the customer was on a tight budget and also the customer will appear socially conscious because he cares for the minority and the environment.