This essay has been submitted by a student. This is not an example of the work written by professional essay writers.
Uncategorized

Walmart’s Entry Strategy into Mexico

Pssst… we can write an original essay just for you.

Any subject. Any type of essay. We’ll even meet a 3-hour deadline.

GET YOUR PRICE

writers online

Walmart’s Entry Strategy into Mexico

The entry strategy enforced by Walmart in Mexico (an emerging economy) was one for the books. It can be used by a company that is aiming for global or regional dominance. It wasn’t easy for Walmart to go to a country with very significant cultural differences with the United States. Moreover, Mexico has substantial income differences with the United States, where Walmart was initially based in.

Walmart needed to research and learn the mode of operations used in the Mexican market to oversee its success in a foreign country. Walmart went further to tailor-make its operations for the Mexican market. Walmart had to purchase a 50% stake in Mexico’s largest retailer, which was known as Cifra (“Walmart: Key Insights And Practical Lessons From The World’s Largest Retailer,” 67). They used the know-how which Cifra had gained to conquer the Mexican market. The acquisition strategy worked for them, and they were able to appeal to the Mexican market, which is a market that is different from the American market.

 

 

 

 

 

 

 

 

Work Cited

“Walmart: Key Insights And Practical Lessons From The World’s Largest Retailer.” Vol 50, no. 01, 2012, pp. 67. American Library Association, doi:10.5860/choice.50-0386. Accessed 13 Aug 2020.

  Remember! This is just a sample.

Save time and get your custom paper from our expert writers

 Get started in just 3 minutes
 Sit back relax and leave the writing to us
 Sources and citations are provided
 100% Plagiarism free
error: Content is protected !!
×
Hi, my name is Jenn 👋

In case you can’t find a sample example, our professional writers are ready to help you with writing your own paper. All you need to do is fill out a short form and submit an order

Check Out the Form
Need Help?
Dont be shy to ask