Thank you for considering me for the needs of your website redesign. I assure you the task will be accomplished within the projected time and also within the budget. This project will involve pointing out fundamental redesign needs and even practically redesigning the website. I aim to make the website more useful and stronger for both you and your clients. By this, the business will remain relevant, increase online traffic, make you stand out from the completion, and also increase revenues to your business.This website proposal, therefore, identifies the redesign works that need to be implemented. Do not hesitate to contact me by the email provided in case of any questions or clarifications.
how does the client want to be seen by the audience
Your website is a mirror of your café, and therefore it should create an excellent impression for your clients. Many of your clients, especially the new ones, are likely to visit your website in their attempt to form an opinion on who you realty are, your products, your services, and also your capacity. It is, therefore, paramount that your first impression is perfect and attractive to your potential clients. Your website should be easy to read, navigate, and has the necessary information for the clients and potential clients.
what isn’t working on original site
In your current website, the information provided is not well detailed; for example, the prices on wines and beers, discounts, if any. The navigation keys are well put on the content, but they don’t tell why they should be used.
target audience and their characteristics
An optimal website should have a targeted audience. It is the work of the web designer to ensure that the content of the website designed to appeal to the targeted clients. Café Moonlight offers products and services that cut across all generations, and the website should reflect this through the graphics and texts. The younger audience is colorful and is attracted to catching phrases and images. The current website seems only to target the older clients because the diction and graphics used may not appeal to the youth and teenagers. Café Moonlight can target both the old and the young by incorporating the two aspects of giving necessary information but also giving it in a creative way so as to attract the youth.
proposed changes
One of the changes would be the use of attractive diction. The language should be appealing to the clients, almost to the point of pulling them or creating curiosity in them. I would also propose more images, say about two per page or navigation. The images on the ‘home’ page should also be more lively and appealing by using graphics and catchy colors. The use of contrasting colors could also make it attractive and appealing to the eyes.
Another change would be to design the website so that it loads faster and improve browser compatibility so that the website works optimally with most common browsers like Firefox, Google Chrome, Internet Explorer, Firefox and Mozilla, and Smartphones.
It should also offer more intuitive navigation so that clients can reach to the needed information. A creation of a blog could also be great where the restaurant management ids able to interact with its clients in a more personalized way.
Competitive research
Some of the competitors of Café Moonlight are Procopio’s Pizza & Pasta, Pea-Fections, Bil Bobe’s Pizzera, Little Caesars, Olde Thyme Diner & I’mpressed Coffee.
The website for Procopio’s Pizza below is well designed. The images are catchy, and it has a lot of the necessary information. The diction used is also catchy, and the navigation keys are effective and informative.
The website for Pea-Fections is well designed with beautiful images. The navigation keys are also very informative. The use of the map under contacts gives detailed information on how to locate them. The slide show is, however, very fast, and the client may not have grasped everything on the page before it moves.
The contents in the Bil Bobe’s Pizzera website are very scanty and has very little information meant for the clients. Going through it a client cannot get the necessary information he may need to make his opinion.
It is not also not appealing because they have used a single image on their ‘home’ page.
Little Caesars doesn’t have an existing website. It becomes hard for potential clients to them know of their existence leave alone being able to compare their products with their competitors. They, however, are on most of the social media platforms like Twitter, Facebook, Instagram, LinkedIn, and Pinterest.
Impressed Coffee Company doesn’t have an existing website. It becomes hard for potential clients to them know of their existence leave alone being able to compare their products with their competitors. They, however, are on most of the social media platforms like Twitter, Facebook, Instagram, LinkedIn, and Pinterest.
Website Outline
• Home Page
1. Appetizers
2. Lunch Menu
3. Dinner Menu
4. Beer & Wine-Beer and wine Categories
• About us-Over view
• Location
• Contact Us
Flowchart