What is an email workflow?
An email workflow refers to automated triggers tailor-made for individual subscribers based on their data or behavior. Automated email workflow sends emails to customers in your email list automatically and saves your time and resources. You can also set up an email workflow to welcome new customers and introduce them to your brand.
How do I create a workflow email?
Here are some steps in which you can easily set up an email workflow:
Set a goal.
Create the emails you need and save them for automation
Set triggers to email existing and new customers
Schedule your automation
Set a time delay to give the audience some time to engage with your email
Review workflow settings to set time and day parameters for sending emails.
How do you email a marketing campaign?
The first step to emailing a marketing campaign is to set your goals and identify what you want to achieve. Build an email list by importing known contacts or build a new one. You can choose to send newsletters, marketing offers, announcements, or event invitations based on your goals. Once this is one, design an email campaign that is easy to read and add images to boost its impact. Make sure to add an attractive CTA. After sending out the email, make sure to measure the results for future campaigns.
Is email marketing still an effective strategy?
Email marketing has several advantages, and studies have shown that it is 40 times more effective than social media marketing. Using the right tools, email marketing can boost sales, gain new customers, and build brand loyalty. Email marketing is easy and helps you build a direct relationship with your customers.