Which three statistics/trends about Social surprised you the most?
- Marketers are not using social data to its fullest potential.
- Creativity separates great brands from the rest.
- Social media fuels bottom-line growth.
Why these three trends about social surprised you the most?
- Marketers are not using social data to its fullest potential.
Despite product awareness being and remaining the top importance for social marketers, it is surprising that the marketers are not using social data to its fullest potential to understand their target audience better. While there is enormous potential to do more with social data, only less than 25% use social data for competitive insight.
- Social media fuel bottom-line growth.
Close to 90% of consumers prefer to purchase from a brand that they engage with on social media, and about eighty-four percent say they will opt for that brand over a competitor. It is no longer a matter of chance that consumers will pick a marketer’s brand over the competitors at the store. Social media drive plays a part in driving the customer base as it found that close to seventy-five percent of customers are bound to increase their spending with brands they follow on social.
- Creativity separates great brands from the rest.
Social media presence alone does not guarantee the success of the product, and a little creativity takes it a notch higher. This creativity boosts how brands engage their audience. Social programs concentrated on snapshots and films are rapidly getting traction among younger customers. On being queried to illustrate what constitutes a brand’s social media existence stand out, the highest reaction from both social marketers and consumers was resourcefulness.
Do you see these trends increasing or decreasing going forward for 2020?
Brands are always looking for an edge over their competitors. These trends can provide that very much needed edge; thus, it is most certainly sure that these trends will increase as we advance for 2020.
Brands are looking forward to making their product stand out from the rest; thus, it is inevitable that they will employ creative tactics on social media to influence audience engagement for the better.
As social media influences the bottom-line growth of a brand, marketers will look to take advantage of their presence on social to drive their sales and product placement in the market.
A loyal customer base is paramount for marketers and their products. They maintain a link between the consumer and the products on social media, which aids in growing a loyal customer base. Studies have shown that consumers tend to choose a brand they interact with on social media instead of one with which they do not interact.