Why you should use NetBase Quid as your Social Media Analytics Tool
The center of social media marketing is collecting and analyzing your audience and marketing data. Thus, relying on social media analytics tools is the best way to access information, analysis and insights that will help optimize your marketing strategies. A great marketing strategy cannot be created without social media marketing and analytic tools. NetBase Quid is an Artificial Intelligence-driven social media analytics platform that will blend marketing and consumer intelligence to provide you with contextual information and insights that discloses current business trends from social media data.
Definition of Social Media Analytics
Social media analytics is the act of collecting information from social media sites and analyzing it using analytics tools to help you make corporate decisions. Social Media analytics gives your business the ability to analyze your social media marketing content and measure its performance. This gives you an insight on how to improve and get better results. If you start marketing on social media without measuring progress, you won’t get very far. These analytic tools give you a way to measure your current performance against your Key Performance Indicators (KPIs) and, ultimately, your business objectives and marketing goals.
Social Media analytic tools help you answer the following five questions:
- What are the current trending things in my market on social media?
- What kind of returns of investments (ROI) are my social media marketing strategies bringing in?
- How does my target audience perceive my content and messaging styles?
- What is my target audience saying about my products and services in comparison to my competitors?
- What can I do better to improve?
Why you should use NetBase Quid as your Social Media Analytics Tool
Make strategic and better business decisions.
Based on the analysis done by NetBase Quid software, you can make smart decisions based on analyzed data and save the marketing team some time. The software allows you to benchmark your products and services against competitor companies and see how your services are doing in your region and industry. Based on the data you are given, you will be able to make well-informed decisions and eliminate room for guesswork or emotion-based decisions that are fatal for businesses.
Track your team’s efficiency
Social media analytic tools help you streamline your marketing team’s workflow and overlook their velocity and efficiency, especially when it comes to customer response times. A customer journey; from seeing a social media post to being a potential customer and making a purchase, a lot of things can go wrong, especially in customer service. Any crisis online can grow into a social media crisis that will tarnish your brand’s reputation. A team can easily report their progress and analytics solutions using NetBase Quid analytic tools to their CMO. This can help the CMO easily track the team’s efficiency making it easier to oversee marketing operations.
Analytics tools help you measure your ROI
Investing in social media marketing without returns is most companies’ worst nightmare. Research showed that 61% of people in the marketing department today struggle to explain their ROI from the resources allocated to marketing. NetBase Quid offers you the right tools to calculate your social media ROI. This analytic tool helps you see which posts attracted more conversations and the number of people interacting with them. This will give you actionable insights and maximum transparency by understanding your campaign performances.
NetBase Quid offers you a unique opportunity to access and analyze a lot of information such as- consumer reviews, social media posts, patent applications, business filings, news articles and online discussion forums. This analysis will give you a visual disclosure of market and consumer insights, thus efficiently making a data-driven and smart decision.