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Works Cited

Gök, O., and G. Hacioglu. “The organizational roles of marketing and marketing managers.” Marketing Intelligence & Planning, vol. 28, no. 3, 2010, pp. 291-309, doi:10.1108/02634501011041435.

The purpose of this paper, according to the authors, remains the need to formulate a comprehensive responsibilities inventory for managers in the contemporary world. The authors also develop actual references for responsibilities of marketing in corporations. The authors implemented a content analysis of online available job announcements that helps to evaluate the role inventory of the marketing managers. According to the findings, marketing managers have the six-role dimension responsibility in a particular organization. The marketing managers are assigned the roles of managing promotion-related activities in an organization instead of managing other marketing mix elements. In addition, the findings show that marketing managers commonly address relational and communicational responsibilities. Most importantly, according to the authors, managers must record marketing activities and store information in an accessible form, which acts as future references for measuring market outcomes.

Kassa, Hailu, et al. “Effect of a Manager Training and Certification Program on Food Safety and Hygiene in Food Service Operations.” Environmental Health Insights, vol. 4, 2010, p. EHI.S4717, journals.sagepub.com/doi/pdf/10.4137/EHI.S4717.

The purpose of this paper is to evaluate the effect of training food managers in improving food safety and consumer protection. According to the authors, food safety remains an essential public health issue in the world. Indeed, eating at restaurants has remained increasingly associated with diseases related to food. According to the authors, various administrations resulted in food safety training and certification of food managers as a method of ensuring the reduction of food related violations in food facilities. Restaurants should employ certified food managers to improve the health of their people.

 

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