Xiaomi smartphones competitors
Huawei, Vivo and Oppo have become dormant players and have made it difficult for the success and growth of Xiaomi smartphones in the world. Xiaomi records the fourth and fifth place in China and the world in producing smartphones. In the year 2014, Xiaomi overtook Samsung and occupied the most substantial part of the market. The continuous growth of Huawei in the year 2016 overtook the prominent manufacturer position of Xiaomi. Huawei market has risen from 15.6% to 17.2%. The shipment of Xiaomi has reduced to an estimate of 10.5 million, which approximates 38% annually. Compared to Huawei who have an estimated shipment of about 19.1 million, which approximates 15 % annually of shipment. Xiaomi has struggled and endured the threat and expansion of Huawei globally, which have remained strong competitors compared to Apple and Samsung. Germany’s mobile phone market provides a stable basement for selling the latest smartphones. The marketplace-main competitors consist of Samsung and Apple, whose products have established a baseline in Germany.
The latest models in Germany’s market consist of the likes of iPhone SE, the likes of Galaxy S9 in the market. They have attracted the consumers because of their high tech and design. Xiaomi has produced its latest M9, which has also attracted the market due to its affordable cost and design. In Germany, Apple and Samsung, brands have an offer from phone carriers who have offered contracts that involve monthly payments of phones instead of offering full amounts. The contract has increased the sale of Samsung and Apple phones in Germany’s market. Xiaomi has a philosophy of proving their products to consumers at an affordable cost, which makes them continue selling their phones online. Samsung and Apple have physical shops that provide customers with time to try out their new products before purchasing, which increases the desire to buy.