- Findings and discussion
In this chapter, the findings of the collected data. The qualitative data has been organized into themes using the thematic analysis described in the previous chapter.
We divided the research into five topics through our coding and thematic analysis, and they are 1 2 3 4 5 (five themes ).
Then there will be related quotes from participants in each topic.
These topics were thoroughly analyzed and explained in the context of the research direction and then discussed and related to previous papers.
4.1 Theme 1: factors that people care about when investing
The primary purpose of Theme 1 is to explore what investors are most concerned about if food companies want to invest and borrow in the food supply chain. This is an essential question in this research, and it can help us fundamentally understand what the problem is to be solved.
Through our analysis with the investigators, there are two factors that people are most concerned about first.
- The authenticity of the trading background
- Security of funds.