Unit I Discussion Replies
Thank you for sharing an informative discussion about brand image. I like your recommendation regarding the appropriate step that Victoria’s Secret should take to improve its image. Promoting several body types can help the company to restore its reputation. As discussed by Millard (2016), the initial steps when fixing an eroded brand image should emphasize what individuals see as being offensive with the company. What other measures can the company take to remedy the fat-shaming practices and maintain a good reputation? Victoria’s Secret should ensure continued brand storytelling through interviews, social media, and public events to appeal to people of all body types. A captivating message describing the brand’s existence, what it stands for, and its value to all consumers can help the company recover from the situation. The brand should be consistent in its communication to fasten the reputation rebuilding process.
Reference
Millard, T. (2016, December 19). How to Design a Content Marketing Strategy to Fix a Brand’s Image. Targetmarketingmag.com. Retrieved from https://www.targetmarketingmag.com/article/how-to-design-a-content-marketing-strategy-to-fix-a-brands-image/all/